Hybrid Demand Forecast Analyst — Sales & Planning

Samworth Brothers; Leicester; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Company pension scheme

Health and wellbeing discounts (health

Employee discount scheme

Annual pay reviews

Profit-related pay

Extended leave

Free on-site parking

Training and growth opportunities

Job summary

Samworth Brothers is seeking a Sales Demand Analyst to develop and maintain demand forecasts across customers and products. You'll collaborate with Commercial, Operations, Production Planning and major retail customers, using data, promotions and sales trends to inform forecasts and support service levels.

This is a hybrid role with two days on site at Callington or Leicester. You will own specific customer accounts, translate data into actionable recommendations, monitor forecast accuracy with

Qualifications

• Experience in analytical, forecasting, sales planning or supply chain roles.
• Strong numerical and analytical skills with attention to detail.
• Experience with large datasets and complex information.
• Advanced Excel skills and reporting tools experience.
• Ability to translate data into practical recommendations and communicate findings clearly.

Responsibilities

• Produce and maintain customer demand forecasts through the VMI forecasting system.
• Manage base sales volumes and exception reporting.
• Incorporate promotional activity, sales updates, and market intelligence into forecast models.
• Build partnerships with Commercial teams to support collaborative demand planning.
• Review historical sales data and identify key demand drivers and trends.
• Monitor forecast accuracy and produce KPI reports across multiple time horizons.
• Coordinate seasonal planning activities and promotional forecasting.
• Work cross-functionally with Commercial, Finance, Marketing, Operations, and Production Planning teams.
• Communicate customer requirements and action plans to Production Planning teams.

Skills

Forecasting experience

Sales planning

Analytical skills

Excel proficiency

Data analysis

Communication skills

Tools

Excel

VMI forecasting system

Reporting tools

Job description

Samworth Brothers is seeking a Sales Demand Analyst to develop and maintain demand forecasts across customers and products. You'll collaborate with Commercial, Operations, Production Planning and major retail customers, using data, promotions and sales trends to inform forecasts and support service levels.

This is a hybrid role with two days on site at Callington or Leicester. You will own specific customer accounts, translate data into actionable recommendations, monitor forecast accuracy with