Hybrid CRM Lead: Data-Driven Growth & Automation

Agria Pet Insurance Ltd; Aylesbury; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Pet insurance discount

Health & wellbeing support

Pension & life cover

Birthday day off

Job summary

Agria Pet Insurance Ltd is seeking a commercially minded CRM Lead in the UK to own CRM strategy, performance insights and marketing automation. You will shape customer communications, data governance, and audience targeting to drive growth, engagement and value across the customer lifecycle.

This hybrid role combines strategic thinking with hands-on delivery, leveraging FastStats and PeopleStage to build journeys and reporting frameworks.

Qualifications

• Significant experience in CRM, database marketing and marketing automation.
• Advanced knowledge of segmentation, audience management and data-driven marketing.
• Strong analytical and problem-solving skills to interpret complex datasets.
• Hands-on experience building segments, campaigns and automated journeys.

Responsibilities

• Define, develop and optimise Agria's CRM, segmentation and marketing automation.
• Own CRM planning, performance insight, reporting frameworks and data governance.
• Translate business objectives into data-led CRM plans for acquisition, retention and LTV.
• Lead testing, targeting and personalisation to improve outcomes and performance.
• Maintain and develop reporting for CRM campaigns and associated technologies.

Skills

CRM

Marketing automation

Data analytics

Audience segmentation

Project management

Stakeholder collaboration

Tools

Apteco FastStats

PeopleStage

Job description

Agria Pet Insurance Ltd is seeking a commercially minded CRM Lead in the UK to own CRM strategy, performance insights and marketing automation. You will shape customer communications, data governance, and audience targeting to drive growth, engagement and value across the customer lifecycle.

This hybrid role combines strategic thinking with hands-on delivery, leveraging FastStats and PeopleStage to build journeys and reporting frameworks.