Hybrid: Senior CRM & Marketing Automation Lead

Impression Digital Limited; Beeston; Híbrido; GBP 34.000 - 42.000; Jornada completa

Descripción de la vacante

Impression is seeking a Marketing Automation Specialist to join the Digital Experience team. You will lead CRM strategies, craft email and cross-channel campaigns, and work with designers and developers to personalize campaigns and improve data capture.

You’ll manage client accounts, participate in pitches, and produce performance reporting while growing your knowledge of behavioural science and its application to campaigns. Hybrid working model with one office Pulse Day per week.

Formación

• 3+ years of experience in Email Marketing/CRM/Marketing Automation.
• Experience with a leading marketing automation tool.
• Agency-side or in-house experience welcomed.
• Strong stakeholder management and leadership.
• Able to manage multiple deadlines across teams.

Responsabilidades

• Lead client accounts to implement winning CRM strategies.
• Participate in pitches for CRM opportunities.
• Create and execute email, RCS/SMS and push campaigns in-platform.
• Collaborate to develop compelling copy and eye-catching creative.
• Support website/app personalization launches.
• Brief technical changes to increase data capture and reporting.
• Analyse campaign performance to improve ROI.
• Segment databases for personalized campaigns.
• Produce and monitor channel performance reports.
• Grow knowledge of behavioural science principles and apply to campaigns.
• Conduct experiments across email and websites to increase CVO.
• Lead CRM marketing initiatives and content generation.
• Help gather resources for pitching to grow DX Team.

Conocimientos

Email marketing

CRM

Marketing automation

Herramientas

Marketing automation tool

Descripción del empleo

Impression is seeking a Marketing Automation Specialist to join the Digital Experience team. You will lead CRM strategies, craft email and cross-channel campaigns, and work with designers and developers to personalize campaigns and improve data capture.

You’ll manage client accounts, participate in pitches, and produce performance reporting while growing your knowledge of behavioural science and its application to campaigns. Hybrid working model with one office Pulse Day per week.