CRM Lead: Data-Driven Growth & Automation

Agria Pet Insurance; England; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

25 days annual leave

Pension and Life Assurance

Pet insurance discount (25% off)

Job summary

Agria Pet Insurance is seeking a commercially minded CRM Lead to own CRM planning, customer insight, reporting frameworks and data governance, driving lifecycle communications and marketing automation to deliver commercial growth.

You will partner with Marketing, IT and Data teams, own segmentation, testing, personalisation, and performance analysis, and stay ahead of emerging CRM technologies and AI-driven solutions.

Qualifications

• Significant experience in CRM, database marketing, customer analytics or marketing automation roles.

Responsibilities

• Define, develop and optimise customer lifecycle programmes, ensuring communications are relevant and timely.
• Own planning, development and continuous improvement of Agria's CRM, segmentation and marketing automation capability.
• Translate business objectives into data-led CRM plans that drive acquisition, retention and lifetime value.
• Lead testing, targeting and personalisation strategies to improve outcomes and commercial performance.
• Own customer marketing reporting, insight generation and performance measurement.
• Analyse customer, campaign and commercial data, turning insights into actionable recommendations.
• Identify opportunities to improve engagement, retention and overall business performance.
• Develop reporting frameworks that support informed decision-making and measurable outcomes.
• Design and deliver complex audience selections, customer segmentations, automated journeys and reporting outputs.
• Drive continuous improvements in CRM processes, data quality and technical capability.
• Stay informed of emerging CRM technologies, automation tools and AI-driven solutions.

Skills

CRM

Data-driven

Marketing automation

Segmentation

Analytics

Audience management

CRM technologies

External partners

AI & automation

Communication

Tools

FastStats

PeopleStage

Job description

Agria Pet Insurance is seeking a commercially minded CRM Lead to own CRM planning, customer insight, reporting frameworks and data governance, driving lifecycle communications and marketing automation to deliver commercial growth.

You will partner with Marketing, IT and Data teams, own segmentation, testing, personalisation, and performance analysis, and stay ahead of emerging CRM technologies and AI-driven solutions.