CRM Lead

Agria-Pet-Insurance; Aylesbury; Ibrido; GBP 65.000 - 85.000; Tempo pieno

Vantaggi offerti da questo lavoro

Pet insurance discount

Health & wellbeing support

Pension & life cover

Birthday day off

Descrizione del lavoro

Agria Pet Insurance Ltd is seeking a commercially minded CRM Lead in the UK to own CRM strategy, performance insights and marketing automation. You will shape customer communications, data governance, and audience targeting to drive growth, engagement and value across the customer lifecycle.

This hybrid role combines strategic thinking with hands-on delivery, leveraging FastStats and PeopleStage to build journeys and reporting frameworks.

Competenze

• Significant experience in CRM, database marketing and marketing automation.
• Advanced knowledge of segmentation, audience management and data-driven marketing.
• Strong analytical and problem-solving skills to interpret complex datasets.
• Hands-on experience building segments, campaigns and automated journeys.

Mansioni

• Define, develop and optimise Agria's CRM, segmentation and marketing automation.
• Own CRM planning, performance insight, reporting frameworks and data governance.
• Translate business objectives into data-led CRM plans for acquisition, retention and LTV.
• Lead testing, targeting and personalisation to improve outcomes and performance.
• Maintain and develop reporting for CRM campaigns and associated technologies.

Conoscenze

CRM

Marketing automation

Data analytics

Audience segmentation

Project management

Stakeholder collaboration

Strumenti

Apteco FastStats

PeopleStage

Descrizione del lavoro

• Location: Aylesbury, Buckinghamshire, United Kingdom

The Role:

We're looking for a commercially minded and data-driven CRM Lead to become Agria's subject matter expert for CRM, performance insight and marketing automation.

This is an exciting opportunity to take ownership of how Agria’s CRM priorities are delivered, driving the development, optimisation and performance of our customer communications programmes. You'll play a key role in ensuring customer data, segmentation, reporting and marketing automation are used effectively to deliver commercial growth, enhance customer value and improve customer outcomes.

Combining strategic thinking with hands-on technical delivery, the CRM Lead will play a pivotal role in shaping Agria's customer marketing capability, using data, insight and automation to enhance customer engagement, improve performance and deliver continuous improvement across the customer lifecycle.

As the CRM Lead, you'll own CRM planning, CRM and campaign performance insight, reporting frameworks, marketing automation and data governance, while providing expert guidance on customer targeting, performance optimisation and emerging CRM technologies.

What You'll Be Doing:

CRM Planning & Delivery

• Define, develop and optimise customer lifecycle programmes, ensuring communications are relevant, timely and aligned to customer needs and business objectives.
• Own the planning, development and continuous improvement of Agria's CRM, segmentation and marketing automation capability, translating agreed priorities and briefs into the delivery approach.
• Translate business objectives into data-led CRM plans that drive customer acquisition, retention and lifetime value.
• Lead testing, targeting and personalisation strategies to improve customer outcomes and commercial performance.
• Proactively identify and pitch evidence-based CRM opportunities for approval, then take ownership of implementation.

Insight, Analytics & Reporting

• Own CRM and campaign performance reporting, insight generation and measurement, supporting agreed activity within the wider Customer Marketing insight remit.
• Analyse customer, campaign and commercial data, turning insights into actionable recommendations.
• Identify opportunities to improve customer engagement, retention and overall business performance.
• Develop reporting frameworks that support informed decision-making and measurable business outcomes.
• Lead the effective utilisation and development of FastStats, PeopleStage and associated CRM technologies.
• Personally build complex audience selections, customer segmentations, campaigns and automated journeys and reporting outputs.
• Drive continuous improvements in CRM processes, data quality and technical capability.
• Stay informed of emerging CRM technologies, automation tools and AI-driven solutions, identifying opportunities to enhance performance and customer outcomes.

Partner & Stakeholder Management

• Manage and prioritise Agria’s retained marketing automation resource, deciding what should be delivered internally and what should be briefed to the agency, ensuring high-quality delivery, efficiency and innovation.
• Act as the key CRM link between Marketing, IT, Data, Compliance and external suppliers.
• Lead CRM-related projects, translating business requirements into effective technical solutions.
• Collaborate across multiple teams to deliver customer-focused marketing initiatives and continuous improvement.

What We're Looking For:

We're looking for an experienced CRM professional who combines strong analytical capability with strategic thinking and hands‑on delivery experience.

You'll bring:

• Significant experience in CRM, database marketing, customer analytics or marketing automation roles.
• Advanced knowledge of customer segmentation, audience management and data-driven marketing.
• Strong mathematical, analytical and problem‑solving skills, with the ability to interpret complex datasets and identify commercial opportunities.
• Proven experience translating analysis into strategic recommendations and measurable business actions.
• Hands‑on experience personally building segments, audiences, campaigns and automated journeys using CRM and marketing automation platforms.
• Experience with Apteco FastStats and PeopleStage would be advantageous, although full training will be provided.
• Experience managing external agencies, technology partners and suppliers.
• Experience working closely with IT and MI teams to deliver customer marketing solutions.
• Strong commercial awareness and accountability for delivering measurable business outcomes.
• A growth mindset and genuine interest in emerging technologies, AI and automation, with a desire to apply innovation to deliver both commercial and Consumer Duty outcomes.
• Excellent communication and relationship-building skills, with the ability to turn complex analysis into clear, concise recommendations for senior stakeholders.
• The ability to work towards agreed performance targets and deliver results.
• A versatile and adaptable approach, with the ability to respond quickly to the changing needs of a rapidly developing business.

What we offer:

• 25 days annual leave which increases with service, plus bank holidays and an extra day off for your Birthday!
• Opportunity to buy/sell up to 5 days annual leave per calendar year
• Pension and Life Assurance scheme
• Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
• We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace

Please note, we operate a hybrid working model, with colleagues attending our Aylesbury office every Wednesday and working remotely for the remainder of the week.