Hybrid B2B Marketing Lead – Ecommerce & Growth

CMS Distribution; Nottingham; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

CMS Distribution in Nottingham is seeking a marketing leader to own the marketing strategy for our own brands from a hybrid base in Nottingham. You will drive campaigns, e-commerce activities and demand generation, shaping revenue growth and brand positioning.

You will craft content, manage campaigns across channels and collaborate with sales and ecommerce teams to optimize ROI and long-term objectives for our Cables Direct, Cablenet and Newlink brands.

Qualifications

• 3+ years in B2B marketing with ecommerce, trading activity or demand generation.
• Plan, execute and optimise campaigns against revenue, gross profit and customer acquisition targets.
• Strong analytical skills and ability to translate data into commercial actions.
• Excellent written communication for a professional trade audience.

Responsibilities

• Own and deliver the Cables trading calendar, including promotions, campaigns and seasonal activity.
• Develop and execute customer acquisition, retention and reactivation programmes across email, digital marketing and ecommerce.
• Manage paid and organic demand generation, optimise against revenue, gross profit and ROI targets.
• Build and develop the positioning and identity of the Cables Direct, Cablenet and Newlink brands.
• Create and manage content programmes for resellers, installers and contractors along the buying journey.
• Analyse marketing, ecommerce and customer data to identify growth opportunities and improve performance.
• Monitor competitor activity, market trends and customer needs to strengthen brand positioning.
• Partner with sales, ecommerce and business leaders to support growth and long-term objectives.

Job description

CMS Distribution in Nottingham is seeking a marketing leader to own the marketing strategy for our own brands from a hybrid base in Nottingham. You will drive campaigns, e-commerce activities and demand generation, shaping revenue growth and brand positioning.

You will craft content, manage campaigns across channels and collaborate with sales and ecommerce teams to optimize ROI and long-term objectives for our Cables Direct, Cablenet and Newlink brands.