Cables Marketing Partner

CMS Distribution; Nottingham; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

CMS Distribution in Nottingham is seeking a marketing leader to own the marketing strategy for our own brands from a hybrid base in Nottingham. You will drive campaigns, e-commerce activities and demand generation, shaping revenue growth and brand positioning.

You will craft content, manage campaigns across channels and collaborate with sales and ecommerce teams to optimize ROI and long-term objectives for our Cables Direct, Cablenet and Newlink brands.

Qualifications

• 3+ years in B2B marketing with ecommerce, trading activity or demand generation.
• Plan, execute and optimise campaigns against revenue, gross profit and customer acquisition targets.
• Strong analytical skills and ability to translate data into commercial actions.
• Excellent written communication for a professional trade audience.

Responsibilities

• Own and deliver the Cables trading calendar, including promotions, campaigns and seasonal activity.
• Develop and execute customer acquisition, retention and reactivation programmes across email, digital marketing and ecommerce.
• Manage paid and organic demand generation, optimise against revenue, gross profit and ROI targets.
• Build and develop the positioning and identity of the Cables Direct, Cablenet and Newlink brands.
• Create and manage content programmes for resellers, installers and contractors along the buying journey.
• Analyse marketing, ecommerce and customer data to identify growth opportunities and improve performance.
• Monitor competitor activity, market trends and customer needs to strengthen brand positioning.
• Partner with sales, ecommerce and business leaders to support growth and long-term objectives.

Job description

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Nottingham | Hybrid (4 days on site) | 40 Hours per Week, Monday to Friday | Competitive Salary

Own the marketing strategy for CMS Distribution's own brands and directly influence revenue, growth and market positioning.

What You'll Be Doing

• Own and deliver the Cables trading calendar, including promotions, category campaigns, seasonal activity and sales-driving initiatives.
• Develop and execute customer acquisition, retention and reactivation programmes across email, digital marketing and ecommerce channels.
• Manage paid and organic demand generation activity, optimising performance against revenue, gross profit and return-on-investment targets.
• Build and develop the positioning, messaging and identity of the Cables Direct, Cablenet and Newlink brands.
• Create and manage content programmes that support resellers, installers and contractors throughout the buying journey.
• Analyse marketing, ecommerce and customer data to identify growth opportunities and continuously improve campaign performance.
• Monitor competitor activity, market trends and customer needs to strengthen brand positioning and commercial performance.
• Partner with sales, ecommerce and business leaders to support customer growth, retention and long-term business objectives.

What We're Looking For

We're looking for someone who:

• Has at least 3 years' B2B marketing experience with direct responsibility for ecommerce, trading activity or demand generation.
• Can plan, execute and optimise marketing campaigns against revenue, gross profit and customer acquisition targets.
• Has strong analytical skills and can turn data into actionable commercial recommendations.
• Possesses excellent written communication skills and can create compelling content for a professional trade audience.
• Is commercially minded, with a strong understanding of marketing performance metrics such as ROI, ROAS, CPA and profitability.
• Can build strong relationships across multiple departments and influence stakeholders at all levels.

CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro-diversity.

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