High-Value Player Growth & Engagement Lead

Genting Casinos UK Limited; Reading; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private GP helpline

Discount portal for retailers

Pension scheme

Life assurance

Employee assistance programme

Discounted gym membership

Mental health support

Family-friendly policies

Health Cash Plan

Critical illness cover

Dental insurance

Travel insurance

Health Screening

Career development opportunities

Genting Academy

Long service awards

Staff social fund

Annual company Christmas present

Social engagement events

Job summary

Genting Casinos UK Limited is recruiting a Business Development Manager to join our team on a full-time basis. The role is hands-on, player-facing, and operationally focused, reporting to the General Manager.

You will build relationships with high-value players, drive acquisition and retention activities, and ensure service excellence across all customer interactions. Working under the General Manager, you will translate strategy into action, deliver against targets, and feedback insights to

Qualifications

• Experience in driving customer engagement and loyalty initiatives.
• Strong leadership and people management capabilities.
• Ability to build high-value relationships with players and drive acquisition and retention.

Responsibilities

• Collaborates with Marketing Executives, Deputy General Manager, and General Manager to shape customer engagement activity and drive strategic initiatives.
• Sets standards for handling high-value player feedback and complaints, ensuring swift and professional resolutions.
• Provides direction and leadership to the Business Development team or across the Casino floor, setting standards and priorities.
• Maintains visible leadership on the gaming floor, empowering team members to engage key customers and resolve issues.
• Oversees the loyalty programme strategy, guiding re-tiering based on activity and engagement.
• Ensures compliance with Safer Gambling, AML, HVC and UKGC across all engagement activity.
• Communicates across departments to drive customer engagement activity.
• Builds and maintains strong relationships with high-value players, ensuring they feel recognised and valued.
• Acts as a key contact on the gaming floor, greeting customers, anticipating needs, and delivering excellent service.
• Maintains accurate customer records and ensures data compliance.
• Handles player feedback promptly, escalating as necessary.
• Supports loyalty programme delivery by re-tiering players in line with standards.
• Adapts to changing priorities and shifts to meet business needs.

Job description

Genting Casinos UK Limited is recruiting a Business Development Manager to join our team on a full-time basis. The role is hands-on, player-facing, and operationally focused, reporting to the General Manager.

You will build relationships with high-value players, drive acquisition and retention activities, and ensure service excellence across all customer interactions. Working under the General Manager, you will translate strategy into action, deliver against targets, and feedback insights to