Business Development Manager

Genting Malaysia Bhd; Reading; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private GP helpline

Discount portal for retailers and more

Life assurance

Employee assistance programme

20% gym membership discount

Mental health support

Family-friendly policies

Health Cash Plan

Critical illness cover

Travel insurance

Health Screening

Genting Academy e-learning portal

Long service awards

Staff social fund

Annual company Christmas present

Job summary

Genting Casinos Reading is seeking a hands-on Business Development Manager to lead customer engagement on the casino floor, build relationships with high-value players, and drive acquisition and retention aligned to the General Manager’s strategy. You will oversee loyalty initiatives, monitor compliance, and collaborate across departments to deliver top-tier service.

The role requires 40 hours per week, with evenings and weekends possible to meet business demands.

Qualifications

• Collaborates with Marketing Executives, Deputy GM, and GM to shape customer engagement activity.
• Sets standards for handling high-value player feedback and escalations.
• Provides direction and leadership to the team on the casino floor and across departments.
• Maintains a visible leadership presence on the gaming floor and empowers staff.

Responsibilities

• Drive acquisition and retention activity among high-value players.
• Ensure loyalty programme re-tiering aligns with activity.
• Ensure compliance with Safer Gambling, AML, HVC and UKGC requirements.
• Build and maintain personalized relationships with high-value players on visits.
• Address player feedback promptly and escalate when necessary.
• Support flexible team scheduling to meet business needs.

Skills

Stakeholder collaboration

Leadership

Customer engagement

Compliance

Loyalty programme management

Data accuracy

Job description

Business Development Manager - Genting Casino Reading

We have a vacancy for a Business Development Manager to join our thriving team on a full time basis, working 40 hours per week, as necessary to meet business demands. The Business Development Manager is responsible for delivering the day-to-day activity that underpins business development objectives. Working under the direction and guidance of the General Manager, this role is hands‑on, player‑facing, and operationally focused — building and nurturing relationships with high-value new and regular players, driving acquisition and retention activity, and ensuring every customer interaction reflects the highest standards of service and engagement. The business Development Manager turns strategy into action, consistently delivering against targets set by the General Manager while feeding back insight.

Key skills and responsibilities include:

• Collaborates with Marketing Executives (where applicable), Deputy General Manager, and General Manager to shape customer engagement activity and drive strategic initiatives.
• Sets standards for handling high-value player customer feedback and complaints, ensuring the team delivers swift and professional resolutions.
• Provides direction and leadership to the Business Development team (where applicable) or across the Casino floor, setting standards, priorities, and driving engagement across all departments.
• Maintains a visible leadership presence on the gaming floor, empowering team members to engage key customers and resolve issues, while dealing with escalations as necessary.
• Oversees the loyalty programme strategy, guiding the team to accurately re-tier players based on activity and engagement.
• Ensures full compliance with Safer Gambling, AML, HVC and UKGC requirements across all customer engagement activity.
• Collaborates with Marketing Executives (where applicable), DGM, and GM to shape customer engagement activity and drive strategic initiatives.
• Effective communication across all departments in club to drive customer engagement activity.
• Builds and maintains strong, personalised relationships with high-value new and regular players, ensuring they feel genuinely recognised and valued during every visit.
• Acts as a key point of contact on the gaming floor, proactively greeting customers, anticipating needs, and delivering a level of service that reinforces loyalty and long‑term engagement.
• Maintains accurate and up‑to‑date customer records, including personal preferences, contact permissions, key dates, and campaign engagement’s history, ensuring full data compliance at all times.
• Handles player feedback and complaints promptly and professionally, seeking to resolve issues at the first point of contact and escalating where necessary.
• Supports the delivery of the loyalty programme by accurately re-tiering players based on activity and engagement in line with the standards and criteria set by the General Manager.
• To adopt a flexible approach to the work of the team and adapt to changing priorities, shifts and procedures in order to meet the requirements of the business.
• To carry out any other duties that may be reasonably requested from time to time.
• Working hours are 40 hours per week, as necessary to meet business demands. Evening and weekend working should be expected.

WHAT WE OFFER

As well as an excellent salary, we are dedicated to providing our colleagues with a vast range of benefits including:

Company funded benefits

• Private GP helpline.
• Discount portal for popular retailers, restaurants, leisure and more.
• Life assurance.
• Employee assistance programme \" A confidential helpline providing 24/7 advice and counselling whatever the issue.
• 20% discounted gym membership.
• Mental health support.
• Family-friendly and wellbeing policies.

Flexible benefits* \" designed for employees to choose the best package for their personal needs.

• Health Cash Plan (level 1 is company funded).
• Critical illness cover.
• Travel insurance.
• Health Screening.

Rewards, recognition, development, and events

• Genting Academy \" online learning portal.
• Long service awards.
• Staff social fund.
• Annual company Christmas present.
• A range of social engagement activities such as a company‑wide pub quiz, Croupier of the Year Awards, and a 5‑a‑side football tournament.

*Subject to eligibility.

OUR BUSINESS

Genting Casinos is one of the UK’s most popular leisure businesses and is proud to deliver outstanding service to our customers in our casinos nationwide. As part of the Genting Group, which employs 62,000 people worldwide, we are passionate about our values and providing our colleagues and customers with a fantastic experience.

As an inclusive and diverse employer, we celebrate individuality and value the contribution that each person brings to our workplace. We continue to gain an understanding of the needs and requirements of our customers, colleagues and prospects and actively embrace and accommodate these. If you require any support in relation to your interview, such as guidance, advice or any adjustments, please contact us.