VIP Casino Growth & Player Engagement Manager

Genting Casino; Reading; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Private GP helpline

Discount portal for retailers & dining

Life assurance

Employee assistance programme

Job summary

Genting Casino Reading is seeking a Business Development Manager on a full-time basis to lead day-to-day activity, drive acquisition and retention of high-value players, and translate strategy into action on the gaming floor.

Reporting to the General Manager, you will build strong relationships with customers and cross‑team colleagues, ensure compliant engagement, and mentor staff to meet service standards.

Responsibilities

• Collaborates with Marketing Executives, Deputy General Manager, and General Manager to shape customer engagement activity and drive strategic initiatives.
• Sets standards for handling high-value player feedback and complaints, ensuring swift, professional resolutions.
• Provides direction and leadership to the Business Development team or across the casino floor, setting priorities and driving engagement across departments.
• Maintains a visible leadership presence on the gaming floor, empowering staff to engage key customers and resolve issues, including escalations when needed.
• Oversees the loyalty programme strategy, guiding re-tiering of players based on activity and engagement.
• Ensures full compliance with Safer Gambling, AML, HVC and UKGC requirements across all customer engagement activity.
• Builds and maintains strong, personalised relationships with high-value players to enhance loyalty and long-term engagement.
• Adopts a flexible approach to shifts and procedures to meet business needs and handles other duties as required.
• Evening and weekend work should be expected due to business demands.

Job description

Genting Casino Reading is seeking a Business Development Manager on a full-time basis to lead day-to-day activity, drive acquisition and retention of high-value players, and translate strategy into action on the gaming floor.

Reporting to the General Manager, you will build strong relationships with customers and cross‑team colleagues, ensure compliant engagement, and mentor staff to meet service standards.