High-Value Player Growth Manager

Genting Casino; Manchester; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Private GP helpline

Discount portal

Life assurance

Employee assistance

20% gym discount

Mental health support

Family-friendly policies

Health Cash Plan

Critical illness cover

Travel insurance

Health Screening

Genting Academy

Staff social fund

Annual Christmas present

Job summary

Genting Casinos in Manchester is seeking a Business Development Manager to drive player acquisition, engagement and loyalty in a fast-paced gaming environment.

Reporting to the General Manager, you will lead high-value client relationships on the gaming floor, plan and host events, and collaborate with marketing, operations and management to deliver exceptional experiences and grow commercial performance.

Responsibilities

• Building and maintaining strong relationships with high-value new and existing players, ensuring exceptional service and personalised engagement.
• Acting as a visible presence on the gaming floor, proactively engaging with customers, identifying opportunities and resolving issues to enhance the customer experience.
• Leading player acquisition activity by identifying, engaging and converting new high-value customers into regular players.
• Delivering an outstanding first-visit experience for new high-value players, including introductions to the club, facilities, benefits and loyalty programme.
• Conducting structured follow-up with new players to encourage repeat visits and long-term loyalty.
• Driving player retention through regular customer contact, relationship-building and targeted engagement initiatives.
• Promoting My Genting offers and other customer incentives, ensuring offers are relevant, timely and effectively communicated.
• Working collaboratively with operational, marketing and management teams to deliver customer engagement initiatives and business development objectives.
• Supporting the ongoing development and delivery of the club’s loyalty programme, including player tier management and profiling.
• Leading the planning and delivery of high-value customer events to drive attendance, loyalty and commercial performance.
• Personally hosting and engaging with customers during HVC events and social activities to ensure exceptional experiences.
• Using events and social engagement opportunities to strengthen relationships and promote repeat visitation.
• Identifying opportunities for bespoke customer experiences, including milestone celebrations and exclusive invitations.
• Driving attendance at events through targeted invitations, player outreach and direct on-floor promotion.
• Leading re-engagement activity for declining and lapsed players with tailored communications and offers.
• Maintaining accurate customer records, permissions and engagement history in line with data protection requirements.
• Improving customer contactability by ensuring email and SMS permissions and contact details are captured and maintained.
• Monitoring acquisition, retention, event and reactivation performance and providing insights to the General Manager.
• Supporting development of business development strategies through customer feedback and market awareness.
• Ensuring full compliance with Safer Gambling, AML, HVC, UKGC and company requirements across all interactions.
• Managing customer feedback and complaints professionally, ensuring prompt resolution and escalation where required.

Job description

Genting Casinos in Manchester is seeking a Business Development Manager to drive player acquisition, engagement and loyalty in a fast-paced gaming environment.

Reporting to the General Manager, you will lead high-value client relationships on the gaming floor, plan and host events, and collaborate with marketing, operations and management to deliver exceptional experiences and grow commercial performance.