Head of sales

Zachary Daniels; Stafford; On-site; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Bonus

Car allowance

Wider benefits

Job summary

Zachary Daniels is recruiting a Head of Sales for an established consumer products business operating in the UK and international markets. The role is office-based in Stoke-on-Trent with travel as required, offering a base salary in the 70,000–80,000 range plus bonus and car allowance to reward growth and leadership impact.

You will lead a sales team, coach and challenge performance, own forecasts and budgets, and drive profitable revenue expansion across regions and channels.

Qualifications

• Proven experience leading a B2B sales team and delivering growth.
• Experience coaching teams and addressing underperformance.
• Strong grasp of revenue, margin and profitability.
• Experience owning sales forecasts and budgets.
• Knowledge of strategic account development and new business acquisition.
• Comfort with using sales data to guide decisions.
• Ability to influence senior colleagues and work cross-departmentally.
• Experience managing external agents or representatives (advantage).

Responsibilities

• Lead the sales function and maximise performance of account managers and business development.
• Provide clear direction and translate opportunities into profitable growth.
• Set targets and hold the team accountable.
• Coach and support individuals while challenging performance where needed.
• Manage forecasts, budgets and pipeline with confidence.
• Identify opportunities to improve revenue, margin and customer development.
• Collaborate with leadership to remove barriers to growth.
• Join customer meetings and support key negotiations; drive team effectiveness.

Skills

Leadership

B2B sales

Forecasting & budgeting

Coaching & development

Data-driven decisions

Strategic account development

Negotiation

Stakeholder influence

External agents management

Job description

Head of Sales Stoke-on-Trent 70,000- 80,000 + bonus with potential to double your base salary + car allowance + wider benefits

Are you a sales leader who gets results through people? Someone who can challenge a forecast, develop a team and turn growth targets into clear, achievable plans?

We're recruiting a Head of Sales for an established business supplying an incredible range across a broad portfolio of consumer products to UK and international markets. We're looking for an experienced commercial leader who enjoys building a team's capability and improving its performance.

The role

As Head of Sales, your focus will be on leading the sales function and getting the best out of account managers, business development colleagues and external agents. You'll give people clear direction, understand what sits behind the numbers and make sure opportunities translate into profitable growth.

Your priorities will include:

• Setting clear targets and holding the team accountable.
• Coaching and supporting individuals, while challenging performance where needed.
• Managing forecasts, budgets and pipeline with confidence.
• Identifying opportunities to improve revenue, margin and customer development.
• Working with the wider leadership team to remove barriers to growth.
• You'll join important customer meetings and support key negotiations. Your main responsibility, however, is making the whole team more effective, with the time and focus to lead properly.

This is an office based role in Stoke-on-Trent, working closely with the team day to day, with UK and international travel as required.

About you

You don't need to be the best in the room. Our next Head of Sales will bring proven leadership experience and a track record of improving results through others. You'll understand sales, be comfortable with commercial detail and know when to coach, when to challenge and when to step in.

Requirements

• Proven experience leading a B2B sales team, with evidence of delivering growth through others.
• A track record of coaching people, raising standards and addressing underperformance.
• Strong commercial understanding across revenue, margin and profitability.
• Experience owning sales forecasts and budgets, and assessing pipeline quality.
• An understanding of both strategic account development and new business acquisition.
• Confidence using sales data to guide decisions and improve team performance.
• The ability to influence senior colleagues and work effectively across departments.
• Experience managing external agents or representatives would be valuable.

BBBH37422