Commercial Director

Zachary Daniels; Stoke-on-Trent; On-site; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Bonus

Car allowance

Wider benefits

Job summary

Zachary Daniels is recruiting a Commercial Director for an established UK business. Based in Stoke-on-Trent, you will lead the sales function, drive profitable growth, coach teams, and manage forecasts, budgets and strategic opportunities.

Travel to UK and international markets will be required to support growth and customer negotiations. This role demands proven leadership in B2B sales, deep commercial acumen, and the ability to translate data into action while influencing across departments

Qualifications

• Proven experience leading a B2B sales team, with evidence of delivering growth through others.
• A track record of coaching people, raising standards and addressing underperformance.
• Strong commercial understanding across revenue, margin and profitability.
• Experience owning sales forecasts and budgets, and assessing pipeline quality.
• An understanding of both strategic account development and new business acquisition.
• Confidence using sales data to guide decisions and improve team performance.
• The ability to influence senior colleagues and work effectively across departments.
• Experience managing external agents or representatives would be valuable.

Responsibilities

• Lead the sales function and maximise performance of account managers and business development colleagues.
• Set targets, coach the team, and manage forecasts, budgets and pipeline.
• Identify opportunities to improve revenue, margin and customer development.
• Collaborate with leadership to remove growth barriers and participate in key customer negotiations.

Skills

Sales leadership

Forecasting

Coaching

Budget management

Strategic accounts

Negotiation

Job description

Stoke-on-Trent | £70,000-£80,000 + bonus with potential to double your base salary + car allowance + wider benefits

Are you a sales leader who gets results through people? Someone who can challenge a forecast, develop a team and turn growth targets into clear, achievable plans?

We're recruiting a Commercial Director for an established business supplying an incredible range across a broad portfolio of consumer products to UK and international markets. We're looking for an experienced commercial leader who enjoys building a team's capability and improving its performance.

The role

As Commercial Director, your focus will be on leading the sales function and getting the best out of account managers, business development colleagues and external agents. You'll give people clear direction, understand what sits behind the numbers and make sure opportunities translate into profitable growth.

Your priorities will include:

• Setting clear targets and holding the team accountable.
• Coaching and supporting individuals, while challenging performance where needed.
• Managing forecasts, budgets and pipeline with confidence.
• Identifying opportunities to improve revenue, margin and customer development.
• Working with the wider leadership team to remove barriers to growth.
• You'll join important customer meetings and support key negotiations. Your main responsibility, however, is making the whole team more effective, with the time and focus to lead properly.

This is an office based role in Stoke-on-Trent, working closely with the team day to day, with UK and international travel as required.

About you

You don't need to be the best in the room. Our next Commercial Director will bring proven leadership experience and a track record of improving results through others. You'll understand sales, be comfortable with commercial detail and know when to coach, when to challenge and when to step in.

Requirements

• Proven experience leading a B2B sales team, with evidence of delivering growth through others.
• A track record of coaching people, raising standards and addressing underperformance.
• Strong commercial understanding across revenue, margin and profitability.
• Experience owning sales forecasts and budgets, and assessing pipeline quality.
• An understanding of both strategic account development and new business acquisition.
• Confidence using sales data to guide decisions and improve team performance.
• The ability to influence senior colleagues and work effectively across departments.
• Experience managing external agents or representatives would be valuable.