Head of Sales

Keepmoat Limited; Doncaster; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Cycle to Work Scheme

Company Pension Scheme

Life Assurance and Health Assessments

Employee Assistance Programme

Volunteering Day and Payroll Giving

Development opportunities

Job summary

Keepmoat Limited is seeking a Head of Sales to shape sales performance across the Yorkshire East region. The role focuses on data, technology and commercial insight to drive smarter decisions and improved outcomes for customers and the business.

You will lead regional analytics, forecasting, lead generation performance and sales optimisation, partnering with Marketing, Finance and Construction teams to deliver measurable growth and enhanced customer experience.

Qualifications

• Experience in housebuilding, property or a commercially focused sales environment.
• Strong analytical skills with the ability to interpret data and influence decision-making.
• Experience working with CRM systems, dashboards, reporting tools and sales performance metrics.

Responsibilities

• Champion a data-led approach to sales performance across the region.
• Drive CRM excellence, ensuring accurate reporting, adoption and utilisation of customer, lead and sales data.
• Convert complex sales, marketing and market data into meaningful commercial insight and actionable recommendations.
• Identify trends, opportunities, risks and performance improvements through the analysis of customer, development, lead generation and market information.
• Support pricing, incentive, marketing investment and sales strategy decisions with robust evidence and commercial analysis.
• Lead the development of regional sales reporting, forecasting and business intelligence.
• Work with Marketing to evaluate campaign effectiveness and maximise lead conversion.
• Exploring and implementing innovative technologies, tools and processes that enhance sales effectiveness.
• Monitor competitor activity and market conditions to identify growth opportunities.
• Collaborate across Sales, Marketing, Finance, Land, Technical and Construction teams to improve performance.
• Drive consistency, best practice and continuous improvement across the regional sales operation.

Skills

Data-driven mindset

Analytical thinking

Stakeholder management

Commercial mindset

Tools

CRM systems

Dashboards

Reporting tools

Job description

Great homes start with great people. At Keepmoat our purpose is clear, we create communities and transform lives. Every year we build thousands of high-quality homes that help more people and families find a place to call their own.

As we continue to grow, we’re looking for talented people who want to do meaningful work, develop their careers and help shape the future of housebuilding.

The role:

At Keepmoat, we're always looking for better ways to deliver outstanding results for our customers and our business.

We're seeking a forward thinking Head of Sales to help shape the future of sales performance across our Yorkshire East region. This is a unique opportunity for a commercially minded sales professional who understands that today's most successful sales operations are driven by more than experience alone. They're powered by data, technology, customer insight, marketing effectiveness and continuous improvement.

Working across the regional business, you'll be the driving force behind sales analytics, CRM excellence, forecasting, market intelligence, lead generation performance and sales optimisation, helping to ensure we make smarter, faster and more informed commercial decisions.

This is a highly influential role that sits at the intersection of sales, marketing, technology and commercial performance.

What You'll Be Doing:

• Championing a data led approach to sales performance across the region
• Driving CRM excellence, ensuring accurate reporting, adoption and utilisation of customer, lead and sales data
• Converting complex sales, marketing and market data into meaningful commercial insight and actionable recommendations
• Identifying trends, opportunities, risks and performance improvements through the analysis of customer, development, lead generation and market information
• Supporting pricing, incentive, marketing investment and sales strategy decisions with robust evidence and commercial analysis
• Leading the development of regional sales reporting, forecasting and business intelligence
• Working closely with Marketing teams to evaluate campaign effectiveness, optimise lead generation activity and maximise conversion performance throughout the customer journey
• Exploring and implementing innovative technologies, tools and processes that enhance sales effectiveness, customer acquisition and customer experience
• Monitoring competitor activity, market conditions and customer behaviour to identify opportunities for growth
• Working collaboratively across Sales, Marketing, Finance, Land, Technical and Construction teams to improve performance and support business objectives
• Driving consistency, best practice and continuous improvement across the regional sales operation

Why Join Keepmoat?

This is an opportunity to shape how sales and marketing performance is measured, understood and improved within one of the UK's leading partnership homebuilders.

You’ll have the freedom to challenge convention, introduce new ideas and influence key commercial decisions while working alongside experienced leaders in a business committed to continuous improvement and growth.

If you’re excited by the opportunity to combine sales expertise, technology, lead generation, marketing insight and data to create meaningful business impact, we’d love to hear from you.

Skills, Experience and Qualifications

We’re looking for someone who combines commercial credibility with a genuine passion for technology, data and innovation.

You’ll likely bring:

• Experience within housebuilding, property or a commercially focused sales environment
• Strong analytical skills with the ability to interpret data and influence decision‑making
• Experience working with CRM systems, dashboards, reporting tools and sales performance metrics
• An understanding of the relationship between marketing activity, lead generation, customer conversion and sales performance
• A passion for leveraging technology to improve business outcomes
• Excellent stakeholder management and communication skills
• The ability to challenge, influence and collaborate at all levels
• A commercial mindset with a focus on continuous improvement and operational excellence
• Curiosity, innovation and a desire to modernise traditional ways of working

Why work for us?

• Competitive rates of pay
• Smart Holidays
• Company Pension Scheme
• Cycle to Work Scheme
• 5% discount on a Keepmoat home
• Exclusive offers and discounts
• Life Assurance and Health Assessments
• Employee Assistance Programme
• Volunteering Day and Payroll Giving
• Development opportunities to progress your career

Our values

Our values are the foundation for our vision, the cornerstone of our culture and the benchmark for our achievement.

• Straightforward - We get the job done in the most efficient and effective way. We are friendly, open and honest. It’s about being respectful and working in a transparent and honest way.
• Collaborative - We work together in partnership to deliver the very best customer experience. Partnership working is key to our business. We work collaboratively to deliver the best results possible.
• Passionate - We care about what we do. We put pride and energy into delivering results. It’s important to us to do a good job.
• Creative - We are proactive, flexible and resourceful. We listen, learn and deliver solutions. We don’t offer a one size fits all solution; we are flexible and will tailor our services to our customers’ needs.

At Keepmoat, we believe that diversity makes us stronger. We are committed to creating an environment where colleagues feel they belong. We recognise the importance of building a workforce that reflects the diverse communities we serve.

We welcome applications from all suitably qualified candidates and are dedicated to ensuring our recruitment process is fair, accessible and free from discrimination. We are all about creating an inclusive workplace where everyone feels respected, valued and empowered.

HS&S Responsibilities

To take care of your own health and safety and that of others who may be affected by your work and adhere to the Keepmoat Health, Safety and Sustainability standards.

As the above is not an exhaustive list of responsibilities, for more information including a full job description and person specification, please contact [e-mail]

The Waterfront, Lakeside Boulevard, Doncaster DN4 5PL