Head of Sales

Unicorn Group; Belfast; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

33 days annual leave

Onsite gym

Free parking

Income protection policy

EV charging

Death in service benefit

Onsite EV charging

Job summary

A dynamic manufacturing company in Northern Ireland seeks a Head of Sales to lead its sales function across hygiene and flooring divisions. The successful candidate will coach a talented team, optimize sales processes with HubSpot CRM, and drive revenue growth. This role is critical for shaping the company's commercial strategy and achieving ambitious targets. The ideal candidate is results-driven, analytical, and has a proven sales leadership track record. Competitive salary and onsite benefits included.

Qualifications

• Proven experience in senior sales leadership within B2B manufacturing.
• Track record of driving revenue growth and exceeding sales targets.
• Strong commercial acumen, including pricing strategy.
• Hands-on HubSpot CRM experience.
• Excellent leadership, coaching and motivation.
• Strong analytical, problem-solving and communication skills.
• Familiarity with AI tools and data-driven sales strategies.
• Knowledge of hygiene products or flooring markets.

Responsibilities

• Lead and coach a team of sales professionals to exceed targets.
• Implement structured sales processes and KPI tracking.
• Translate data into actionable insights for management.
• Achieve personal sales targets while guiding the team.
• Monitor pipeline health and performance using HubSpot dashboards.
• Translate data into actionable insights for management.
• Provide timely reporting to inform strategic decisions.
• Collaborate with senior leaders to optimise lead generation and campaigns.
• Define target markets and customer profiles.
• Generate leads and pursue major new business opportunities.

Skills

Leadership

Sales strategy

HubSpot CRM

Data-driven decision making

Communication

Analytical skills

AI tools awareness

Market knowledge (hygiene/flooring)

Tools

HubSpot CRM

Job description

Competitive salary plus performance-related bonus
Full-time, 37.5 hours per week, based onsite
09:00–17:00 Monday – Friday

The Unicorn Group is a dynamic manufacturing business based in Lisburn, Northern Ireland. We operate across multiple industries and supply a diverse range of products to global markets.

THE ROLE

Unicorn Group is seeking a results-driven Head of Sales to lead our sales function across two divisions: Unicorn Hygienics (washroom hygiene products) and Flexi-Tile (interlocking PVC floor solutions). This is a new high-impact leadership role at an exciting stage of growth, following the successful rollout of HubSpot CRM, giving us powerful insights to accelerate performance and sharpen our competitive edge.

Reporting directly to the Sales & Marketing Director and working closely with the Managing Director, you will play a key role in shaping and delivering our commercial strategy, driving revenue growth and expanding market reach. You’ll lead and coach a talented team to exceed ambitious targets, fostering a high-performance, data-driven culture where success and continuous improvement go hand in hand.

Leveraging HubSpot as a growth engine, you’ll transform data into actionable insights—optimising pipeline health, improving conversion rates and embedding best-in-class sales practices. Alongside leading the team, you’ll build strong customer relationships, manage key accounts and actively pursue major new business opportunities.

This is your chance to make a measurable impact and be part of Unicorn Group’s next exciting chapter of growth and success.

KEY DUTIES AND RESPONSIBILITIES

• Lead and coach a team of sales professionals, fostering a culture of accountability and high performance.
• Implement structured sales processes, including regular one-to-ones, appraisals and KPI tracking.
• Ensure the team prioritises high-value customer engagement and new business development, supported by HubSpot CRM.
• Lead from the front by achieving personal sales targets while motivating the team to exceed objectives.
• Use HubSpot dashboards and analytics to monitor pipeline health, conversion rates and performance trends.
• Translate data into actionable insights and present recommendations to the Senior Management Team.
• Ensure timely, accurate reporting to inform strategic decisions and marketing alignment.
• Work closely with the Sales & Marketing Director and Managing Director to optimise lead generation and campaign effectiveness.
• Provide input on target markets, customer profiles and messaging.
• Take ownership of generating leads and driving new business opportunities, supported by marketing activity.

QUALIFICATIONS & EXPERIENCE REQUIRED

• Proven experience in senior sales leadership within B2B manufacturing or related sectors.
• Track record of driving revenue growth and exceeding ambitious sales targets.
• Strong commercial acumen, including pricing strategy and market analysis.
• Hands‑on experience with HubSpot CRM (or similar) and data‑driven sales management.
• Excellent leadership, coaching and motivational skills.
• Strong analytical, problem‑solving and communication skills.
• Familiarity with AI tools and data‑driven sales strategies.
• Knowledge of hygiene products or flooring solutions markets.

THE IDEAL CANDIDATE

• A results‑driven leader who inspires and motivates.
• Highly organised, analytical and comfortable with technology.
• Resilient and adaptable in a fast‑paced, scaling business.
• Ambitious, proactive and passionate about achieving growth targets.

WHAT WE OFFER

• 33 days annual leave increasing to 35 days after completion of 2 years’ service.
• Onsite gym open from 6am-11pm, Monday- Friday.
• Free onsite parking.
• Income Protection Policy to provide percentage of salary in the event of long-term sickness*.
• Easy access from Lambeg railway station, M1 Motorway and Belfast City Centre.
• Death in service benefit of 4 times annual salary*.
• Onsite EV charging.

If you would like to join a progressive local company, we would love to hear from you! Please forward your cv to [e-mail] no later than 20/02/26 at 12 noon. Further information about Unicorn Group is available on our website: www.unicorn-group.com

Unicorn Group reserve the right to enhance the essential / desirable criteria in order to facilitate shortlisting if required.

*Eligibility criteria apply

At Unicorn Group, we provide equal opportunities and are committed to the principle of equality regardless of race, colour, ethnic or national origin, religious belief, political opinion or affiliation, sex, marital status, sexual orientation, gender reassignment, age or disability.

Should you require any reasonable adjustments throughout our recruitment process, please don't hesitate to let us know.

Visa sponsorship is not available in connection with this vacancy.