Graduate Marketing Executive

Unicorn Group; Lisburn; On-site; GBP 22,000 - 25,000; Full time

Benefits offered by this job

33 days annual leave

Onsite gym access

Free onsite parking

Good transport links nearby

Job summary

Unicorn Group, a dynamic Lisburn-based manufacturing business, is seeking a Graduate Marketing Executive to join the sales and marketing team. The role offers hands-on experience across content, digital marketing, and campaigns, with a clear path for development.

Ideal for a recent graduate in Marketing or Communications, you will take on real responsibilities from day one and contribute to brand visibility, lead generation, and online content across multiple channels.

Qualifications

• A degree in Marketing, Business, Communications, or a related field.
• Strong written and verbal communication skills with excellent attention to detail.
• Good working knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Familiarity with social media platforms and an understanding of best practices for business use.
• Organised, self-motivated, and able to manage multiple tasks simultaneously.
• A positive, can-do attitude with a willingness to learn and take on new challenges.
• Experience using design tools such as Canva, Adobe Creative Suite, or similar.
• Prior experience in a marketing role, placement year, or internship, ideally within a manufacturing, industrial, or B2B environment.
• Exposure to CRM or marketing automation platforms.
• An interest in digital marketing, content creation, or sales strategy.

Responsibilities

• Support the creation of marketing content, including written copy, graphics, and digital assets for use across multiple channels.
• Manage and schedule pre-approved posts across the company's social media channels (LinkedIn, Instagram, Facebook, X, etc.).
• Monitor social media engagement and report on key performance metrics.
• Assist with the production of e-newsletters, email campaigns, and other digital marketing activities.
• Conduct market research and competitor analysis to support ongoing marketing strategies.
• Create and update website content across the company's websites, ensuring information is accurate and engaging.
• Write and publish SEO-focused blog posts to support organic search performance.
• Carry out keyword research and competitor analysis to identify opportunities for content and website improvements.
• Review website performance and user engagement data, providing recommendations for content updates and optimisation.
• Implement on-page SEO best practices, including optimising page titles, meta descriptions, headings, and internal links.
• Identify opportunities to improve website content, structure, and user experience to support lead generation and customer engagement.
• Update product information, images, case studies, news articles, and other website content as required.
• Collaborate with the wider marketing team to support digital campaigns, product launches, and initiatives aimed at increasing online visibility.
• Assist in the creation and development of sales promotional materials, including flyers, brochures, and product information sheets.
• Support the sales team with the preparation of proposals, presentations, and quotation documentation.
• Help maintain and update the sales database and CRM system, ensuring all records are accurate and up to date.
• Assist with the coordination of sales campaigns and promotional activities.
• Provide general administrative support to the marketing team as required.
• Organise and maintain digital filing systems, ensuring documents and assets are stored and labelled correctly.
• Support the team with any ad hoc projects or tasks as directed by the manager.

Skills

Marketing content creation

Social media management

SEO content writing

Market research

CRM experience

Digital campaigns

Written and verbal communication

Content scheduling

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Office

Canva

Adobe Creative Suite

CRM systems

Job description

£22,000 - £25,000 per annum, depending on experience

Full-time, permanent, 37.5hours per week, based onsite

09:00-17:00 Monday – Friday

The Unicorn Group is a dynamic manufacturing business based in Lisburn, Northern Ireland. There are four companies within Unicorn Group operating across different industries and we supply a diverse range of products to global markets.

THE ROLE

We have an exciting opportunity for an ambitious Graduate Marketing Executive to join our sales and marketing team and play an active role across a broad range of marketing and digital activities. This is a great opportunity to build on your academic and placement experience, develop your skills further, and grow your career within a progressive local manufacturing business.

This role is ideally suited to a recent graduate with a degree in Marketing, Communications, or a related discipline, who is ready to take on real responsibility from day one.

KEY DUTIES AND RESPONSIBILITIES

Marketing & Content

• Support the creation of marketing content, including written copy, graphics, and digital assets for use across multiple channels.
• Manage and schedule pre-approved posts across the company's social media channels (LinkedIn, Instagram, Facebook, X, etc.).
• Monitor social media engagement and report on key performance metrics.
• Assist with the production of e-newsletters, email campaigns, and other digital marketing activities.
• Conduct market research and competitor analysis to support ongoing marketing strategies.

Website Support

• Create and update website content across the company's websites, ensuring information is accurate, engaging, and aligned with marketing objectives.
• Write and publish SEO-focused blog posts to support organic search performance, increase website traffic, and enhance brand visibility.
• Carry out keyword research and competitor analysis to identify opportunities for new content and website improvements.
• Review website performance and user engagement data, providing recommendations for content updates and optimisation.
• Implement on-page SEO best practices, including optimising page titles, meta descriptions, headings, and internal links.
• Identify opportunities to improve website content, structure, and user experience to support lead generation and customer engagement.
• Update product information, images, case studies, news articles, and other website content as required.
• Collaborate with the wider marketing team to support digital campaigns, product launches, and initiatives aimed at increasing the online visibility of the business.
• Assist in the creation and development of sales promotional materials, including flyers, brochures, and product information sheets.
• Support the sales team with the preparation of proposals, presentations, and quotation documentation.
• Help maintain and update the sales database and CRM system, ensuring all records are accurate and up to date.
• Assist with the coordination of sales campaigns and promotional activities.

General Administration

• Provide general administrative support to the marketing team as required.
• Organise and maintain digital filing systems, ensuring documents and assets are stored and labelled correctly.
• Support the team with any ad hoc projects or tasks as directed by the manager.

LEVEL OF QUALIFICATION AND EXPERIENCE REQUIRED

• A degree in Marketing, Business, Communications, or a related field.
• Strong written and verbal communication skills with excellent attention to detail.
• Good working knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Familiarity with social media platforms and an understanding of best practices for business use.
• Organised, self-motivated, and able to manage multiple tasks simultaneously.
• A positive, can-do attitude with a willingness to learn and take on new challenges.
• Experience using design tools such as Canva, Adobe Creative Suite, or similar.
• Prior experience in a marketing role, placement year, or internship, ideally within a manufacturing, industrial, or B2B environment.
• Exposure to CRM or marketing automation platforms.
• An interest in digital marketing, content creation, or sales strategy.

WHAT WE OFFER

• 33 days annual leave rising to 35 days after 2 years’ service.
• Onsite gym open from 6am-11pm, Monday- Friday.
• Free onsite parking.
• Easy access from Lambeg railway station, M1 Motorway and Belfast City Centre.
• Death in service benefit of 4 times annual salary*.

Unicorn Group reserve the right to enhance the essential / desirable criteria in order to facilitate shortlisting if required.

*Eligibility criteria apply

At Unicorn Group, we provide equal opportunities and are committed to the principle of equality regardless of race, colour, ethnic or national origin, religious belief, political opinion or affiliation, sex, marital status, sexual orientation, gender reassignment, age or disability.

Should you require any reasonable adjustments throughout our recruitment process, please don't hesitate to let us know. Visa sponsorship is not available in connection with this vacancy.