Director, Monetisation & Retention Strategy

Eucalyptus; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Eucalyptus in the UK is seeking a senior commercial leader to own Repeat Contribution Margin across weight loss and other services. You will design monetisation levers, manage pricing and packages, and protect margins while expanding cross-sell opportunities.

You will lead a retention-focused team of four and partner with CRM, Support, Clinical Ops and Product to set SLAs and drive measurable impact. The role requires deep experience in D2C, P&L ownership and a track record of delivering

Qualifications

• 10-12 years of experience across D2C brands running P&Ls and owning commercial targets.
• Owned a repeat-revenue or contribution-margin number in a subscription or repeat-purchase consumer business.
• Built a monetisation portfolio including pricing, packaging, loyalty and upsell.
• Rigorous cost analysis and understanding of contribution margin with imperfect cost attribution.
• Led functions you don’t manage (CRM, support, ops, clinical, product) and set SLAs.
• Led and built a small senior team with real ownership of sub-numbers.
• Able to operate at pace in ambiguity and shape direction without a playbook.

Responsibilities

• Own UK Repeat Contribution Margin and the monetisation portfolio.
• Lead a condition-level retention team and coordinate cross-brand functions.
• Direct central functions (CRM, Patient Support, Clinical Ops, Product) with defined SLA.
• Shape product roadmap from retention friction with a business case.
• Deliver a six-month CM baseline and monetisation levers with incrementality testing.

Skills

D2C brand P&L

Repeat revenue ownership

Monetisation portfolio

Pricing & packaging

Incrementality discipline

Cross-functional influence

Leadership of senior team

Ambiguity tolerance

Job description

Eucalyptus in the UK is seeking a senior commercial leader to own Repeat Contribution Margin across weight loss and other services. You will design monetisation levers, manage pricing and packages, and protect margins while expanding cross-sell opportunities.

You will lead a retention-focused team of four and partner with CRM, Support, Clinical Ops and Product to set SLAs and drive measurable impact. The role requires deep experience in D2C, P&L ownership and a track record of delivering