Head of Performance Marketing - Growth & ROI Leader

Per-Scent; Manchester; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working

Onsite gym

Staff discounts

Career progression

Job summary

The Fragrance Shop in Manchester is seeking a Head of Performance Marketing to lead a data-led, full-funnel strategy across paid and organic channels. You will own media planning, forecast spend and revenue, and drive profitability with a high-performing in-house team.

Collaboration with analytics, brand, CRM, and retail teams is essential to align campaigns and attribution. Ideal candidates bring proven leadership in retail marketing, expertise in GA4/Looker Studio, and a track record of

Qualifications

• Proven experience leading performance marketing in a consumer/retail environment.
• Experience owning large media budgets and driving profitable ROI.

Responsibilities

• Own the end-to-end performance marketing strategy across paid and organic channels.

Skills

Leadership

Performance marketing

Forecasting

Data analytics

ROI optimization

Cross-functional collaboration

Attribution modelling

Agency management

Digital advertising

Customer acquisition

Tools

GA4

Looker Studio

Google Ads

Meta

TikTok

YouTube

Programmatic DSPs

SEO

Analytics tools

Job description

The Fragrance Shop in Manchester is seeking a Head of Performance Marketing to lead a data-led, full-funnel strategy across paid and organic channels. You will own media planning, forecast spend and revenue, and drive profitability with a high-performing in-house team.

Collaboration with analytics, brand, CRM, and retail teams is essential to align campaigns and attribution. Ideal candidates bring proven leadership in retail marketing, expertise in GA4/Looker Studio, and a track record of