Head of Performance Marketing

Exclaimer; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Head of Performance Marketing to lead their dynamic marketing team. In this pivotal role, you will optimize the entire paid marketing strategy to drive customer acquisition and revenue growth. You'll manage multi-channel campaigns, focusing on performance analytics and demand generation in the B2B SaaS space. This is a fantastic opportunity for a results-oriented marketer to make a significant impact in a fast-paced environment, leveraging data-driven insights and innovative strategies to enhance performance and drive growth. Join a fun and hardworking team in a global SaaS company with a competitive compensation structure.

Benefits

Hybrid working

Healthcare

Life insurance

6 weeks work anywhere option per year

Employee Assistance program

Contributory retirement savings plan

Opportunities for training & development

Great team and culture

Discounts portal

Income protection Insurance

Qualifications

• 5+ years of experience in performance marketing within B2B SaaS.
• Expertise in digital marketing channels and analytics.

Responsibilities

• Develop and execute performance marketing strategies across multiple channels.
• Optimize marketing budgets and drive customer acquisition.

Skills

Performance Marketing

Google Ads

LinkedIn Ads

B2B Demand Generation

A/B Testing

Data Analysis

Budget Management

Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Marketo

Pardot

Job description

Join to apply for the Head of Performance Marketing role at Exclaimer

Join to apply for the Head of Performance Marketing role at Exclaimer

Direct message the job poster from Exclaimer

People Management | Employee Experience | Education | Careers | Organizational Development | Growth | Innovation

Department: Marketing

Employment Type: Permanent - Full Time

Location: UK - London

Reporting To: Jennifer Herbison

Description

As Head of Performance Marketing, you will own and optimize the entire paid marketing strategy to accelerate customer acquisition and revenue growth. You will lead a high-performing team, managing multi-channel campaigns, optimizing CAC/LTV, and driving pipeline generation. This role is perfect for a results-oriented marketer with a deep understanding of demand generation, paid media, and performance analytics in the B2B SaaS space.

Key Responsibilities

• Develop and execute a scalable performance marketing strategy across PPC, paid social, SEO, display, retargeting, and other digital channels to drive customer acquisition.
• Optimize CAC, ROAS, and LTV through rigorous A/B testing, attribution modeling, and campaign performance analysis.
• Own and manage budgets and forecasting ensuring maximum ROI and efficiency.
• Collaborate cross-functionally with Sales, Growth and Product Marketing to align demand generation efforts with revenue goals.
• Implement marketing automation, lead scoring, and intent-based targeting to optimize the funnel.
• Oversee website CRO (conversion rate optimization) and landing page strategies to improve the volume of high quality leads.
• Use data and analytics to provide insights, optimize campaigns, and scale growth efficiently.
• Lead, mentor, and build a high-performing performance marketing team.
• Identify and leverage new growth opportunities, including emerging digital channels, automation, and AI-driven marketing technologies.
• Ensure compliance with data privacy regulations and best practices in digital marketing.
  
  

Skills, Knowledge and Expertise

• 5+ years of experience in performance marketing within a B2B SaaS or technology company.
• Deep expertise in Google Ads, LinkedIn Ads, paid social, retargeting, and programmatic advertising.
• Strong knowledge of B2B demand generation, account-based marketing (ABM), and lead generation strategies.
• Hands-on experience with Google Ads, LinkedIn Ads, Google Analytics, marketing automation tools (HubSpot, Marketo, Pardot), and attribution models.
• Proficiency in data-driven decision-making, A/B testing, and conversion optimization.
• Experience managing budgets, scaling campaigns, and working cross-functionally with sales and product teams.
• Excellent leadership skills with experience managing and growing a team.
• A strategic thinker who is also hands-on, results-driven, and data-focused.
• Strong problem-solving abilities and a growth mindset.
  
  

Benefits

We offer you a challenging job in a growing and truly global international SaaS company with a competitive compensation structure. Ah, and you will be part of a fun and hardworking team:

• Hybrid working
• Healthcare
• Life insurance
• 6 weeks - work anywhere option per year
• Employee Assistance program
• Contributory retirement savings plan
• Opportunities for training & development
• Great team and culture
• Discounts portal
• Income protection Insurance
• Online GP services
  
  

Exclaimer is an equal opportunity employer and people seeking employment with us are considered without regards to race, colour, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by law.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Exclaimer by 2x

Sign in to set job alerts for “Head of Performance” roles.

London, England, United Kingdom 1 day ago

Performance Planing & Optimisation Associate Director

London, England, United Kingdom 2 months ago

London Area, United Kingdom $100,000.00-$125,000.00 3 weeks ago

City Of London, England, United Kingdom £60,000.00-£80,000.00 2 weeks ago

Commercial Performance and Technology Director - 12 month Parental Cover

London, England, United Kingdom 5 days ago

London, England, United Kingdom 4 days ago

City Of London, England, United Kingdom £80,000.00-£85,000.00 1 week ago

London Area, United Kingdom £60,000.00-£70,000.00 2 hours ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

Director of Communications (Luxury Hotel)

London, England, United Kingdom 1 month ago

London, England, United Kingdom 2 months ago

Head of Commercial Operations (CommOps) EMEA

London, England, United Kingdom 4 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 month ago

Head of Media Performance and Effectiveness

London, England, United Kingdom 1 day ago

Head of Digital Growth for Loqate.com (3796)

London, England, United Kingdom 2 months ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

Head of Operational Performance Programmes

London, England, United Kingdom 1 week ago

Head of Business and Leadership Learning

Greater London, England, United Kingdom 6 days ago

Head of Business Growth and Partnerships

Hackney, England, United Kingdom 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.