Head of Performance Marketing

JR United Kingdom; Sevenoaks; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player seeks a dynamic Head of Performance Marketing to lead innovative strategies for audience growth and brand engagement. This exciting role combines strategic oversight with hands-on execution, requiring a leader with over 7 years of marketing experience, particularly in the media sector. You'll be responsible for implementing data-driven strategies, enhancing brand presence, and optimizing marketing initiatives. Join a forward-thinking company that values personal and professional development, offering a hybrid working environment and numerous benefits. If you're ready to make a significant impact, this opportunity is for you.

Benefits

Pension contribution

Free parking

Benefits platform with discounts

Christmas closure

Company events

Qualifications

• 7+ years in senior marketing roles, especially in media.
• Proficient in digital marketing and data-driven strategies.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Manage processes to drive best practices in performance marketing.

Skills

Data-driven marketing

Lead generation

Digital marketing

Integrated marketing planning

Communication skills

Leadership

Market research

Audience engagement

Education

Degree in Marketing

Tools

Marketing systems

Analytics tools

Job description

The Head of Performance Marketing will be responsible for developing and executing a comprehensive marketing strategy that delivers measurable growth in audience size, brand awareness, events attendance, and qualified leads.

The Summary:

We are looking for an inspiring marketing leader with strong commercial acumen to be responsible for driving audience growth, lead generation, and brand development. The Head of Performance Marketing will report to the Chief Operating Officer (COO) and work closely with the Senior Leadership Team. This role combines strategic leadership with hands-on ownership to develop and drive the overarching marketing strategy and ensure its successful implementation.

The successful applicant should have more than 7 years’ experience in marketing within a commercial environment with a proven track record of success and at least 5 years’ experience within the media sector.

The Role:

1. Grow and enhance international brand reach, presence, and engagement.
2. Implement data-driven marketing strategies to achieve audience growth, lead generation, and brand development objectives.
3. Conduct market research and surveys/persona work to gain a deeper understanding of our audience to enhance engagement metrics.
4. Manage processes in Performance Marketing to drive best practice and innovative deployment of new systems.
5. Develop testing and trialling marketing initiatives to achieve objectives and optimise budgets.
6. Ensure marketing activities are aligned to increase ROI and facilitate revenue growth across all aspects of the portfolio.
7. Support and facilitate new product development and launch to raise awareness, drive engagement, and ROI.
8. Set, define, rollout, and report on key metrics to track campaign performance for all activities.
9. Be prepared to travel and work overseas for short periods of time.
10. Set strategic direction for the team, including OKRs & KPIs setting, execution, reporting, tracking/monitoring, and continuous evolution of objectives.
11. Manage relevant processes & systems for the department and implement best practices.

Keys Skills and Experience:

1. A degree in Marketing or equivalent industry experience.
2. 7+ years’ experience in a senior marketing role within a commercial environment.
3. At least 5 years’ experience within the media sector.
4. Experience across the full marketing mix (including all digital channels) and in directing and managing integrated marketing planning, execution, and measurement.
5. Experience in data-driven marketing activities including lead generation and data integrations leading to actionable insights which will drive business performance.
6. Experience of events marketing, membership models, and strategies.
7. Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.
8. Highly competent in all areas of digital marketing including social and content marketing.
9. Leadership skills with the ability to motivate and empower.
10. Excellent communication with internal and external stakeholders to maintain high standards.

Company Benefits:

We are committed to fostering an inclusive, valued, and appreciated environment, offering a supportive, flexible working setting, and opportunities for personal and professional development.

Additional benefits include:

• Hybrid working (2 days in the office)
• Pension contribution
• Free parking
• Benefits platform with discounts, wellness, and engagement tools
• Christmas closure
• Company events

Application:

Applicants will require their own vehicle to travel to work due to our location. To apply, please send your CV and salary expectations via LinkedIn or email to Nicola Gilmore at [emailprotected].

About Us:

Russell Publishing is a leading multimedia company delivering business content, insights, and events worldwide across six brands, including New Food Magazine, European Pharmaceutical Review, Drug Target Review, Global Railway Review, and International Airport Review. We prioritize our people, fostering innovation and continuous improvement. We are committed to equal opportunities, inclusion, and diversity.