Performance Marketing - Social Media Manager (B2B) - 12-month FTC

TN United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Social Media Manager, where you'll lead a dynamic team to enhance brand awareness and engagement through innovative social media campaigns. This role offers the chance to work with top-tier events and develop comprehensive strategies that align with the company's mission. Embrace a collaborative environment that values creativity, curiosity, and a proactive approach, while enjoying generous benefits and flexible working options. If you're passionate about media and eager to make an impact, this opportunity is perfect for you.

Benefits

Generous annual leave allowances

Flexible working (including working from home)

Medical cover

Enhanced maternity & paternity packages

Subsidised gym memberships

Giving Back opportunities

Qualifications

• Experience in managing social media campaigns across various platforms.
• Strong project management skills with the ability to meet deadlines.

Responsibilities

• Lead a team in planning and executing social media campaigns.
• Develop and implement social media strategies to increase engagement.

Skills

Social Media Management

Copywriting

Project Management

Analytical Skills

B2B Marketing

Tools

Social Listening Tools

Job description

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Performance Marketing - Social Media Manager (B2B) - 12-month FTC, London

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Client:

The Financial Times

Location:

London, United Kingdom

Job Category:

-

EU work permit required:

Yes

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Job Reference:

4d6889f7152f

Job Views:

6

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

FT Live Overview

Financial Times Live (FT Live) is the conferences and events division of the Financial Times newspaper and its group publications. Our mission is to bring our global executive audiences the very latest in knowledge and opinion, and connect them to one another.

Chaired by senior FT journalists, the 200-plus core events, strategic forums and digital webinars organised by FT Live every year gather pre-eminent public and private sector decision-makers, visionaries and strategists from the world’s most important economies and industries for agenda-setting debates that cover the key issues of our time.

From unique experiences such as the FTWeekend Festival to our senior-level business summits such as the award winning Global Boardroom, FT Live has become one of the FT Group’s most successful and fastest-growing divisions, and is at the forefront of the FT’s accelerated development as an essential, interactive information source across numerous platforms.

Role / Position Overview

As the Social Media Manager, you’ll lead and manage a team of Social Media Marketing Specialists in the day-to-day planning, execution, and management of social media campaigns across all events and channels (LinkedIn, Twitter, Meta, YouTube, Tiktok). You’ll coordinate and quality-check the team to ensure consistency across all campaign plans and drive performance across our range of KPIs.

You will develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and traffic. You’ll also have ownership of a key set of ‘top-tier’ events and be responsible for their planning, execution, and management across all channels (LinkedIn, Twitter, Meta, Youtube, TikTok). You’ll be accountable for copywriting and bespoke content creation - from ideation to project team pitches, to execution (once approved) - as well as analysis and reporting. You’ll be accountable for keeping current with FT Live social media and FT Audience Engagement management standards and guidelines, trends, policies, and best practices; sharing results with key stakeholders. You will work alongside the Specialists to propose and develop A/B testing initiatives and embrace new technologies to advance digital transformation.

Role Responsibility:

• Report directly to the Interim Head of Digital & Performance Marketing.
• Support the Social Media Specialists in the day-to-day planning, execution and management of social media campaigns across all events (including TNW) and channels (LinkedIn, Twitter, Meta, YouTube, TikTok).
• Coordinate and quality check the team to ensure consistency across all campaign plans and drive performance across our range of KPIs.
• Ownership of a key set of ‘top-tier’ events and be responsible for their planning, execution, and management across all channels (LinkedIn, Twitter, Meta, Youtube, TikTok).
• Accountable for copywriting and bespoke content creation - from ideation to project team pitches, to execution - as well as analysis and reporting.
• Responsible for keeping current with FT Live social media management standards and guidelines, trends, policies, and best practices; sharing with key stakeholders.
• Regular analysis and reporting on campaign performance.
• Stakeholder management – internal and external – informing on current campaign performance as well as future opportunities
• Liaise with other team members to ensure plans are achievable and on track
• Identify new areas for growth
• Work alongside the Social Media Marketing Specialists to guide A/B testing initiatives.

Required Experience:

• A passion for news and media and an affinity for the FT’s values of integrity, ambition, curiosity, trust, inclusion, and subscriber focus.
• Prior experience in social media (B2B) experience (either client or agency experience) in planning, executing, and managing campaigns across LinkedIn, Twitter, Meta, YouTube, and TikTok.
• Profound ability to strategise and develop plans to achieve long-term goals aligned with our core objectives, metrics, and KPIs.
• Strong project management with the ability to coordinate and manage multiple projects across different team members simultaneously ensuring that deadlines on each are met.
• Proficient in copywriting and demonstrates innovative creative skills to produce and deliver content against our KPIs.
• Analytical capability with experience in using a range of analytics tools, including social listening tools.
• A ‘test and learn’ approach, comfortable with initiative and the ability to propose new ideas and solutions.
• Proactive attitude and thrives off working in a fast-paced collaborative environment.
• A confident communicator and natural collaborator, with experience working in cross-functional teams.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found.