Performance Marketing Lead

JR United Kingdom; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

An innovative DTC supplement business is seeking a Performance Marketing Lead to spearhead their customer acquisition strategy across global markets. This role offers the unique opportunity to work closely with a dedicated offshore team, optimizing Meta advertising, influencer partnerships, and Google Ads. You'll also have the chance to explore emerging platforms like TikTok, making a significant impact on the brand's growth and customer engagement. With a focus on health and longevity, this position not only promises a competitive salary but also the potential for rapid career advancement in a vibrant and collaborative environment.

Benefits

25 days holiday plus birthday off

Flexible hours

Work from home option

Ability to work abroad

Pension contributions

Company Apple MacBook

Personal development budget

Free access to premium supplements

Social team culture

Bonus linked to acquisition targets

Qualifications

• Proven track record in scaling DTC eCommerce brands.
• Deep expertise in managing profitable Meta advertising campaigns.

Responsibilities

• Scale Meta advertising and optimize campaigns for ideal customer demographics.
• Collaborate with creative agencies for high-quality content delivery.

Skills

Meta Advertising

Customer Acquisition

E-commerce Marketing

Data Analysis

CRO

Influencer Marketing

SEO

Google Ads

TikTok Marketing

Tools

Replo

Job description

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3 Days a week in the office, 2 from home

I am working with a DTC supplement business that uses science and natural agents to promote health and longevity.

Due to growth, they are hiring a Performance Marketing Lead to drive the acquisition strategy across global markets. This is a strategic customer acquisition role, with day-to-day execution supported by a dedicated offshore team managing Meta advertising, influencer partnerships, Google Ads, and SEO. The brand is also onboarding a TikTok agency to accelerate growth on this emerging platform.

Key Responsibilities:

• Scale Meta advertising in collaboration with our paid media specialist—optimizing campaigns for a strong CPA:LTV ratio and leveraging advanced targeting strategies to reach our ideal customer demographic.
• Work with our Influencer & Partnerships Manager to set strategic direction and grow our brand through meaningful collaborations in health and wellness.
• Oversee creative agencies to ensure delivery of high-quality, on-brand content that resonates with our audience and drives acquisition.
• Collaborate with our Head of Search to strategize and refine landing pages and advertorials—maximizing conversion rates and ad spend efficiency.
• Lead our TikTok Shop agency relationship, driving performance and brand consistency on this emerging sales channel.
• Work with our Meta manager to A/B test landing pages using Replo—continuously optimizing for higher conversions and better funnel performance.

Ideal Experience:

• Proven track record in customer acquisition, especially in scaling direct-to-consumer eCommerce brands.
• Deep expertise in Meta advertising, with hands-on experience managing profitable campaigns across multiple audience segments.
• Passion for DTC marketing and curiosity for testing emerging channels like TikTok, influencers, and affiliate partnerships.
• Experience managing paid media, landing pages, and CRO across the full customer acquisition funnel.
• Highly analytical with strong numerical skills and understanding of attribution, incrementality, and LTV:CAC.
• Opportunity to shape the marketing function of a rapidly growing brand in the supplements industry.
• Chance to impact people's health and wellbeing through science-backed solutions.
• Potential for rapid career progression into senior leadership roles.
• Competitive salary with a bonus linked to customer acquisition targets.
• 25 days holiday plus an extra day for your birthday.
• Flexible hours and the option to work from home two days a week.
• Ability to work abroad for up to 3 weeks per year.
• Social, collaborative team culture with regular activities.
• Pension contributions.
• Company Apple MacBook.
• Personal development budget for courses and conferences.
• Free access to our premium supplements.

If interested, please click the link below or contact [emailprotected] with your CV.