Performance Marketing Lead

3Search; Greater London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player in the wellness sector is seeking a Performance Marketing Lead to spearhead customer acquisition strategies across global markets. This role offers a unique opportunity to drive growth through innovative marketing channels, including Meta advertising and TikTok. With a collaborative team culture and a focus on personal development, this position promises a clear path for career progression in a rapidly growing supplement brand. Enjoy flexible work options, generous holiday allowances, and a competitive salary package that rewards your contributions to the company's success.

Benefits

25 days holiday plus an extra day for your birthday

Flexible hours

Remote work options

Work abroad for up to 3 weeks annually

Collaborative team culture

Pension contributions

Company MacBook

Personal development budget

Free supplements

Qualifications

• Proven track record in customer acquisition for DTC eCommerce brands.
• Deep expertise in scaling Meta advertising campaigns.

Responsibilities

• Scale Meta advertising and optimize campaigns for CPA:LTV.
• Collaborate with creative agencies to deliver high-quality content.

Skills

Meta advertising

Customer acquisition

Data analysis

CRO

Influencer marketing

TikTok marketing

Tools

Google Ads

Replo

Job description

2 weeks ago Be among the first 25 applicants

Direct message the job poster from 3Search

Manager - Recruiting for Performance, Digital & Growth Marketing professionals

Performance Marketing Lead

3 Days a week in the office, 2 from home

I am working with a DTC supplement business that uses science and natural agents to promote health and longevity.

Due to growth, they are hiring a Performance Marketing Lead to drive the acquisition strategy across global markets. This is a strategic customer acquisition role, with day-to-day execution supported by a dedicated offshore team managing Meta advertising, influencer partnerships, Google Ads, and SEO. The brand is also onboarding a TikTok agency to accelerate growth on this emerging platform.

Key Responsibilities:

• Scale Meta advertising in collaboration with our paid media specialist—optimizing campaigns for a strong CPA:LTV ratio and leveraging advanced targeting strategies to reach our ideal customer demographic
• Work with our Influencer & Partnerships Manager to set strategic direction for brand growth through collaborations in health and wellness
• Oversee creative agencies, ensuring delivery of high-quality, on-brand content that resonates and drives acquisition
• Collaborate with our Head of Search to optimize landing pages and advertorials for higher conversion rates and ad spend efficiency
• Lead our TikTok Shop agency relationship, ensuring performance and brand consistency
• Work with our Meta manager to A/B test landing pages using Replo, continuously improving conversion rates and funnel performance

Ideal Experience:

• Proven track record in customer acquisition, especially in scaling direct-to-consumer eCommerce brands
• Deep expertise in Meta advertising, with hands-on experience in profitable campaign scaling across segments
• Passion for DTC marketing and curiosity for testing channels like TikTok, influencers, and affiliate partnerships
• Experience managing paid media, landing pages, and CRO across the customer acquisition funnel
• Highly analytical, data-driven, with strong skills in attribution, incrementality, and LTV:CAC
• Opportunity to shape marketing in a rapidly growing supplement brand that makes a meaningful impact on health
• Clear path for career progression into senior leadership roles
• Competitive salary with bonuses tied to customer acquisition targets
• 25 days holiday plus an extra day for your birthday
• Flexible hours and remote work options two days a week
• Ability to work abroad for up to 3 weeks annually
• Collaborative team culture with social activities
• Pension contributions, company MacBook, personal development budget, and free supplements

If interested, apply via the link or contact [e-mail] with your CV.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising

Industries

• Wellness and Fitness Services and Retail