Head, Performance Marketing

Picsart; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Head of Performance Marketing to spearhead global user acquisition and retention efforts. This pivotal role involves leveraging data-driven strategies across digital marketing channels to drive scalable growth. You will lead a talented team, manage budgets efficiently, and collaborate with cross-functional teams to enhance customer acquisition and lifetime value. If you have a passion for digital innovation and a proven track record in performance marketing, this opportunity is perfect for you to make a significant impact in a dynamic environment.

Qualifications

• 7+ years in performance or growth marketing, including 3+ years in leadership.
• Proven experience scaling user acquisition in high-growth environments.
• Strong analytical skills with tools like Google Analytics.

Responsibilities

• Develop and execute strategies for user acquisition and revenue growth.
• Lead and mentor a team, setting KPIs for performance.
• Analyze campaign performance to maximize ROI.

Skills

Performance Marketing

User Acquisition

Data Analysis

Leadership

Digital Marketing

Budget Management

A/B Testing

CRO

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Meta

TikTok

YouTube

Google Analytics

AppsFlyer

Sensor Tower

Job description

Join to apply for the Head, Performance Marketing role at Picsart

Join to apply for the Head, Performance Marketing role at Picsart

Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives. This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels. As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value.

How You'll Make An Impact

• Develop and execute a comprehensive strategy for paid digital channels to drive user acquisition, retention, and revenue growth
• Lead and mentor a team of marketers, setting KPIs and ensuring strong execution
• Analyze campaign performance and optimize based on data insights to maximize ROI
• Manage and allocate marketing budgets with a focus on efficiency and growth
• Partner with product, data, and creative teams to refine targeting and messaging
• Leverage A/B testing, CRO, and automation tools to scale and improve performance
  
  

What You'll Bring

• 7+ years in performance or growth marketing, including 3+ years in a leadership role
• Proven experience scaling user acquisition in high-growth environments
• Deep knowledge of paid media platforms (Google Ads, Meta, TikTok, YouTube, etc.)
• Strong analytical skills with tools like Google Analytics, AppsFlyer, and Sensor Tower
• Experience managing large-scale budgets and driving efficiency
• Excellent leadership and communication skills
  
  

Good To Have

• Experience with AI-driven marketing tools or automation platforms
• Familiarity with creative testing frameworks and messaging experimentation
• Passion for digital innovation and staying ahead of trends
  
  

What we seek and value most in our candidates

Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.

Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.

Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.

For Applicants Based in California - California Job Applicant Privacy Notice (https://rb.gy/lqu5mv)

About Us

Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Picsart by 2x

Sign in to set job alerts for “Head of Marketing” roles.

Greater London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 2 months ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 2 weeks ago

Head of Activation - Armani, Valentino and Mugler (12 Month FTC)

London, England, United Kingdom 15 hours ago

Free People - Head of Ecommerce and Digital Marketing

London, England, United Kingdom 1 week ago

Global Head of Branding, Advertising & Sponsoring

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

Hammersmith, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 1 week ago

Head of Marketing and Communications (King's International)

London, England, United Kingdom 2 months ago

Head of Digital Maternity Cover 12 Month FTC

London, England, United Kingdom 1 day ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.