Performance Marketing Lead (Paid Social)

JR United Kingdom; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An innovative ecommerce retail business is seeking a Performance Marketing Lead to spearhead their Paid Social strategy. This role offers the chance to make a significant impact on the brand's growth by optimizing paid social channels like Meta and TikTok. You will lead a small team, turning data into actionable insights while collaborating closely with creative teams to produce effective ads. If you are passionate about performance marketing and thrive in fast-paced environments, this is the perfect opportunity to drive meaningful results and shape the future of a dynamic brand.

Qualifications

• Proven experience managing paid social performance at scale.
• Deep knowledge of Meta Ads Manager and TikTok Ads.

Responsibilities

• Lead the strategic direction of all paid social channels.
• Turn performance data into actionable insights.

Skills

Paid Social Performance Management

Meta Ads Manager

TikTok Ads

Data Analysis

Team Leadership

Creative Briefing

Tools

Attribution Tools

Job description

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Performance Marketing Lead (Paid Social), London

Client: 3Search

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 05.05.2025

Expiry Date: 19.06.2025

Job Description:

Performance Marketing Lead (Paid Social)

Location: London (Hybrid)

Level: Mid-Senior

We are currently working with an ecommerce retail business in London.

They are looking for a Performance Marketing Lead to join their lean and ambitious team to help scale their digital growth engine. If you thrive in fast-paced environments, love performance marketing, and want to have a real impact on the direction of a brand, read on.

Paid Social is a significant growth area for the business, and they are seeking an expert to lead the strategy in this domain.

What You’ll Be Doing

• Drive the Paid Social Strategy: Lead the strategic direction of all paid social channels—Meta, TikTok, and beyond. Define the roadmap, test hypotheses, and optimize for scale and efficiency.
• Own the Data, Drive the Decisions: Turn performance data into actionable insights. Be hands-on with reporting, attribution, and testing frameworks to ensure smart, scalable decisions across platforms.
• Lead a Small but Mighty Team: Manage and mentor a growing team of Paid Social Specialists, inspiring and supporting them as media buying and creative output scale.
• Partner Closely with Creative: Collaborate with in-house and external creative teams to shape effective ads. Your strategic input will be vital from briefing to testing.

What We're Looking For

• Proven experience managing paid social performance at scale (ideally £200k+/month in spend).
• Deep knowledge of Meta Ads Manager and TikTok Ads.
• A data-driven mindset with experience in attribution tools and actionable reporting.
• Passion for ad creative, with the ability to brief, critique, and iterate content for performance.
• Comfortable leading a small team while also rolling up sleeves.
• A proactive self-starter with a bias toward action and experimentation.

If interested, please apply via the link below or email [emailprotected] with your CV.