Paid Media Performance Manager

EBrecruitment

England

Hybrid

GBP 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Performance-based bonuses

Regular team social activities

Flexible hybrid working

Creative and supportive team

Job summary

A dynamic DTC Health and Wellness brand based in London is seeking a Performance Marketing Manager to lead growth across Meta, TikTok, and Google Ads. In this pivotal role, you'll manage substantial budgets and analyse creative performance to optimize campaigns effectively. The ideal candidate has over 3 years of relevant experience and a passion for e-commerce. This full-time position offers competitive salary and performance-based bonuses, along with a flexible hybrid working arrangement. Collaborate directly with the Founder and become part of a creative, high-performing team.

Qualifications

3+ years of Performance Marketing experience, ideally in a subscription DTC brand.
Proven track record managing sizeable paid social budgets (£100k+ monthly).
Deep expertise in Meta & TikTok Ads with Google Ads knowledge.

Responsibilities

Run paid campaigns across Meta, TikTok, and Google.
Analyse creative performance and generate engaging content.
Lead landing page A/B tests to improve conversion rates.

Skills

Performance Marketing

Creativity

Analytical skills

Budget management

CRO tools

Analytics

Attribution

Tools

Meta Ads

TikTok Ads

Google Ads

VWO

Google Optimize

Job description

Paid Media Performance Manager – DTC Growth (Hybrid, London)

Location: London (Hybrid: 3 days in office, 2 WFH)

I am delighted to be partnering with a fantastic D2C Health and Wellness brand, who are looking for a Performance / Growth Marketing Manager to take ownership of performance across Meta, TikTok, and Google Ads. This role will be working closely with creatives, developers, and brand teams. It is part media buying, part strategy, and part CRO / attribution science, perfect for someone curious, analytical, and creatively-driven.

You’ll report directly to the Founder and be responsible for driving DTC growth, optimising funnels, and scaling campaigns profitably for a fast-growing brand.

What You’ll Do

Run paid campaigns across Meta, TikTok, and Google, managing budgets, optimising performance, and scaling winners.
Analyse creative performance and collaborate with designers and copywriters to generate scroll‑stopping content.
Lead landing page A/B tests and CRO experiments to improve conversion rates.
Refine attribution models, track CAC/LTV, and provide actionable insights for multi‑channel performance.
Identify new growth opportunities and expand campaigns efficiently.
Collaborate closely with internal teams to support agile creative testing and rapid iteration.

Who You Are

3+ years of Performance Marketing / Performance Creative experience, ideally in‑house for a subscription DTC brand.
Proven track record managing sizeable paid social budgets (£100k+ monthly).
Deep expertise in Meta & TikTok Ads; comfortable with Google Ads (Search, Performance Max, Shopping).
Skilled at spotting leaky funnels and improving conversion rates.
Experienced in CRO tools such as VWO, Google Optimize, Shoplift, or similar.
Passionate about e-commerce and scaling B2C brands.
Strong understanding of attribution, LTV, and performance metrics.