Performance Creative Strategist

Profiles Creative; England; Hybrid; GBP 63,000 - 77,000; Full time

Job summary

A leading creative recruitment agency in the UK is seeking a Performance Creative Strategist focusing on the US market. The ideal candidate will manage and optimize performance ads across various platforms while demonstrating strong creative skills and a data-oriented mindset. This full-time position is based in London with hybrid work options. Candidates should have over 4 years of experience in creative strategy and a proven track record of successful ad campaigns.

Qualifications

• 4+ years in creative strategy or performance creative.
• Proven track record in high-performing ads on Meta.
• Must have an understanding of US market dynamics.

Responsibilities

• Own the performance creative strategy for ads.
• Manage the production process for ad assets.
• Lead creative testing and iteration to optimize results.
• Review and approve ad assets for alignment.
• Partner with teams to adapt organic content into ads.
• Analyze performance data to drive improvements.

Skills

Creative strategy

Performance creative

High-performing paid ads

Data-led mindset

Copy and concepting skills

Understanding of US consumers

Job description

Performance Creative Strategist – US Market

Up to £70,000 + benefits

Industry leading D2C brand – Food & Drink

London Office – Hybrid

Join one of the fastest-growing consumer brands in the UK, redefining what wellness looks like for a new generation. This award-winning FMCG business has scaled from start-up to global category leader in just a few years – stocked in tens of thousands of retailers worldwide and recognised for its premium products, bold creative and vibrant brand voice.

The Role

You’ll own the full creative lifecycle for performance ads from ideation and briefing through to production, testing, and optimisation. Working closely with Growth, Brand, and Content teams you’ll deliver hundreds of data‑led assets that drive results while keeping the brand tone and aesthetic consistent.

What You’ll Do

• Own the performance creative strategy, leading ideation, scripting and asset creation across Meta, TikTok, and Amazon Ads
• Build and manage a high‑volume production process, briefing creators, freelancers, and editors to deliver 500+ assets across paid channels per month
• Lead creative testing and iteration to uncover winning formats and messaging
• Review and approve ad assets to ensure brand and performance alignment
• Partner with influencer and brand teams to adapt organic content for paid use
• Analyse creative performance data to optimise for click‑through, conversion, and efficiency

About You

• 4+ years in creative strategy or performance creative (brand or agency)
• Proven track record of creating high‑performing paid ads on Meta; TikTok and Amazon experience a plus
• US market essential – must be focusing on US market currently & understand US consumers
• Strong copy and concepting skills you know how to grab attention fast
• Confident managing production timelines, creative partners, and asset delivery
• Data‑led mindset with a passion for testing, learning, and scaling
• Collaborative, organised, and naturally creative with an eye for what resonates online

Spark an interest, get in touch on my details below to learn more & set up a chat.

[e-mail]

07485 981216

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Advertising

Industries: Food and Beverage Retail