Head of Performance Creative — AI Health Tech Growth Engine

Profiles Creative; United Kingdom; On-site; GBP 90,000 - 140,000; Full time

Job summary

Profiles Creative is seeking a Head of Performance Creative to shape the creative engine for a fast-growing AI Health Tech scale-up. You will own creative direction at the UK brand, bridging creative, data and growth to drive efficiency across paid channels.

Lead a five-person in-house team, build testing systems, elevate paid social quality, optimise CAC, and extend strategy into TV and additional social channels as the business expands into Europe.

Qualifications

• Proven experience leading performance creative for a high-growth DTC/e-commerce business.
• Strong understanding of Meta creative and how to build a performance-driven creative testing framework.
• Experience leading and developing an in-house creative team.
• Highly data-led, with the ability to connect creative performance directly to commercial outcomes.
• Strong creative judgement and a clear point of view on what makes advertising genuinely effective.
• Experience operating at significant paid media scale.
• International/multi-market experience would be advantageous.
• Experience across healthcare, wellness, consumer subscription or similarly high-growth categories would be advantageous.

Responsibilities

• Set the creative strategy, direction and quality bar across performance marketing.
• Lead and develop an in-house creative team of five, with further growth planned.
• Build a world-class ideation and creative testing system grounded in performance data.
• Take paid social creative to best-in-category, improving both emotional resonance and visual quality.
• Work closely with the Performance team to understand what is driving CAC and turn those insights into stronger creative.
• Build the creative localisation playbook as the business expands into Germany and the Netherlands.
• Extend the creative strategy into TV and additional social channels as the business continues to scale.

Skills

Performance leadership

Meta creative

In-house creative team management

Data-driven

Creative strategy

Paid media scaling

International/multi-market

Healthcare exposure

Job description

Profiles Creative is seeking a Head of Performance Creative to shape the creative engine for a fast-growing AI Health Tech scale-up. You will own creative direction at the UK brand, bridging creative, data and growth to drive efficiency across paid channels.

Lead a five-person in-house team, build testing systems, elevate paid social quality, optimise CAC, and extend strategy into TV and additional social channels as the business expands into Europe.