Creative Strategy Lead — Build & Scale Paid Creative

Major Players | B Corp™; Greater London; On-site; GBP 95,000 - 135,000; Full time

Job summary

Major Players in the United Kingdom is seeking a Creative Strategy Lead to own and scale the paid creative function from the ground up. You will lead strategy, production, testing and iteration, directly partnering with the founders to shape growth.

You'll drive customer insight and performance-driven decision making, building systems, briefs and processes for a high-volume creative engine across short-form video and native paid formats.

Qualifications

• 7+ years of performance creative experience.
• Experience with consumer subscription mobile apps.
• Proven track record building high-volume paid creative engine.
• Strong systems for briefing, production and feedback loops.
• People management and hiring experience.

Responsibilities

• Own the full paid-creative pipeline: strategy, hypotheses, briefing, production management and iterative learning loops.
• Build a structured creative testing roadmap so the team is consistently learning what's working, what isn't, and what to test next.
• Develop deep customer understanding through research, reviews, comments, surveys and performance data.
• Work closely with the media buying function to analyse performance and shape what to iterate, scale or test next.
• Write sharp, actionable briefs for creators, editors and designers.
• Hire and manage a team of creators, editors and designers, raising the bar on execution.
• Build out the creative function's systems and processes from scratch.

Skills

Performance creative

Consumer apps

Creative strategy

People management

Data-driven decisions

Video & social formats

Job description

Major Players in the United Kingdom is seeking a Creative Strategy Lead to own and scale the paid creative function from the ground up. You will lead strategy, production, testing and iteration, directly partnering with the founders to shape growth.

You'll drive customer insight and performance-driven decision making, building systems, briefs and processes for a high-volume creative engine across short-form video and native paid formats.