Global Performance Marketing Lead — AI-Driven Growth Engine

Wearewild; Greater London; Hybrid; GBP 100,000 - 140,000; Full time

Benefits offered by this job

25 days holidays

Hybrid working

Private healthcare

Pension

Wellbeing support

Free breakfast

Discounted Wild products

Volunteer days

Job summary

Wild is seeking the most senior hands-on performance marketing leader to unite media buying and creative across the UK, US, DACH and France. You will own the paid media strategy, lead two teams (Media Buying and the UGC Pod) and drive a single acquisition engine that fuses creative and media for better CAC, ROAS and revenue.

Reporting to the Head of Performance Marketing, you will advocate an AI‑first operating model, optimise measurement maturity and partner with ecommerce to improve landing

Qualifications

• Experience leading paid media across Meta, Google and TikTok.
• Proven ability to drive CAC, ROAS and revenue targets.
• Strong cross-market media planning and execution.
• Experience scaling budgets in fast-growth brands.
• Evidence of AI-first approach in media and creative.

Responsibilities

• Lead two teams: Media Buying and UGC Pod, across multiple markets.
• Own paid media strategy across UK, US, DACH, France.
• Partner with ecommerce to optimize landing pages by campaign.
• Develop measurement roadmap including incrementality and attribution.

Skills

Performance marketing

Meta & Google

Team leadership

Measurement & analytics

Tools

Ads Manager

TikTok For Business

Google Ads

YouTube Ads

Job description

Wild is seeking the most senior hands-on performance marketing leader to unite media buying and creative across the UK, US, DACH and France. You will own the paid media strategy, lead two teams (Media Buying and the UGC Pod) and drive a single acquisition engine that fuses creative and media for better CAC, ROAS and revenue.

Reporting to the Head of Performance Marketing, you will advocate an AI‑first operating model, optimise measurement maturity and partner with ecommerce to improve landing