Head of Omnichannel Marketing

Samsung Electronics America; Chertsey; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A global leader in mobile technology is seeking a marketing leader to drive omnichannel strategies across B2B and B2C businesses. The successful candidate will lead a dedicated team, enhance Samsung's market share, and ensure excellence across both online and offline channels. This role promises to shape innovative marketing initiatives, supporting a culture of creativity, collaboration, and continuous growth with competitive benefits and lifestyle support.

Benefits

Hybrid working arrangement

Bonus scheme

Pension contribution

25 days holiday plus bank holidays

Qualifications

• Proven experience in omnichannel marketing strategy development and execution.
• Strong understanding of B2B and B2C marketing principles.
• Ability to manage complex stakeholder relationships effectively.

Responsibilities

• Develop and implement omnichannel strategy for mobile technology.
• Lead a team of 27 in achieving sales and market share goals.
• Nurture relationships with key channel partners and executives.

Skills

Commercial leadership

Data analysis

Strategic marketing

Customer relationship management

Job description

Position Summary

Why join our team? Samsung MX is at the forefront of smartphone innovation, offering users a seamless experience that combines advanced hardware with Samsung’s powerful software and AI technology. We’re passionate about empowering users to explore, create, and connect through our devices. Working with us means helping to shape the future of mobile technology, joining a forward‑thinking team, and pushing the boundaries of what’s possible.

Role and Responsibilities

Your key responsibilities

Joining the Samsung MX team means becoming part of an ambitious team dedicated to transforming the future of smartphones and building meaningful connections with our users. Here, you’ll have the chance to be a part of industry‑leading initiatives, drive innovation, and make a direct impact on the Samsung Members community. Experience a culture that values creativity, collaboration, and continuous learning, along with competitive benefits, growth opportunities, and a chance to work with one of the world’s most beloved tech brands.

What we need for this role

We are looking for a highly commercial leader to lead the Omni Channel Marketing team across our four key teams in Network Operators, Retailers, Pure Players and Ecosystem across B2B and B2C businesses. You will have a strong understanding of annual planning, contract negotiation, return on investment, profit focus and tier one brand channel execution. This person will lead the team of 27 to develop and implement a step‑change wherever our customers shop. Our goal is to be number 1 in all channels in all MX categories. This is targeted and measured vs the competition, market share, deep relationships with all channel partners and most importantly in the eyes of consumers.

This role will play a critical part in enhancing Samsung market share, ensuring consistent excellence across online and offline with a focus on lower funnel conversion. Whilst setting the benchmark for omnichannel marketing in the consumer electronics space both within B2C and B2B.

What does success look like?

• Develop and implement forward‑thinking omnichannel strategy designed to anticipate and adapt to evolving consumer behaviours, particularly the shift toward online‑first research and purchases
• Strong understanding of the Retailer, Pureplay and Operator sectors and how to prioritise investments across different segments of the business seasonally to maximise revenues whilst yielding a true ROI and ROAS. Understand and teach the art of science behind spend efficiency to maximise revenues and meet quarterly forecast executions
• Maintain and nurture C level executive relationships across key channel partners and ensure right customer engagement and opportunities are unlocked exclusively for Samsung via joint marketing initiatives
• Lead a step‑change in integrated marketing plans that leverage data‑driven insights to enhance customer journeys across retail, contact centres, e‑commerce, social and experiential channels
• Overhaul our existing customer contracts (channel retail, Digital JBP, Marketing MOU’s) to ensure accountability, compliance and adequate data sharing from partners whilst maintaining investment efficiencies and 50:50 funding principles
• Own and lead the governance and execution of channel partner launch and promotional plans ‘play backs’ and ‘wall walks’ to the wider business and MX LT for relevant categories
• Control, optimise and develop multi‑channel marketing investments for your relevant categories across the available budgets that are measurable and aligned to the teams ROAS principles.
• Ensure 3P funding (Google, Qualcomm, Microsoft), channel contractual and incremental investments are commercially aligned via agreed ROAS principles
• Identify and capitalise on opportunities to gain market share by delivering unique propositions that resonate with target demographics.
• Data Analysis & Growth Strategy Development: Use data analytics to understand user behaviour, identify growth opportunities, and optimise engagement strategies. Continuously monitor and analyse KPIs, refining tactics and introducing new strategies to maximise retention, engagement, and revenue.

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Pension contribution
• Three volunteering days each year
• Holiday – 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

A note on equal opportunities

We are an equal‑opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: https://account.samsung.com/membership/policy/privacy . You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html