Head of Marketing Operations & Creative

We Are Adam; South Yorkshire; On-site; GBP 90,000 - 120,000; Full time

Job summary

We Are Adam seeks a commercially minded Head of Marketing Operations & Creative to lead the engine turning marketing plans into high-performing campaigns.

This senior role owns the brand, sets the creative bar, and oversees six specialists across channels, creative and data, plus external partners. Hands-on contributor when needed, you’ll write copy, design assets or brief from scratch.

Qualifications

• 7+ years’ experience in creative, brand or marketing roles across B2B and B2C, including leadership of a multidisciplinary in-house team.
• Line management across copy, design, channel and data specialists.
• Hands-on design capability in Adobe, Canva or Figma, not only directing others.
• Proven digital commercial copywriting across email, web, landing pages, paid and social.
• Experience running multichannel delivery with a structured creative pipeline.

Responsibilities

• Own the brand, including guidelines, tone of voice and creative standards across all channels and formats.
• Act as senior creative reviewer for campaigns, launches and content.
• Write, design and produce when needed, setting the standard through your own output.
• Brief, manage and quality check freelancers and agencies.
• Commission and direct video and motion content for social, web, paid and events.
• Own channel performance across paid, email, web, social and content, incl. CPL, volume, conversion.
• Lead paid media strategy, budget and CPL targets by segment, incl. international.
• Run monthly channel performance reviews and reallocate spend to top performers.
• Plan delivery from briefs across paid, email, web, social, content and data.
• Own prioritisation and delivery schedule; explain decisions clearly.
• Manage department budget, agency and freelance relationships.
• Run creative production pipeline with asset management and brand compliance.
• Own content and messaging strategy for coherent storytelling.
• Editorial calendar management for organic and SEO content.
• Lead events creative and thought leadership production.
• Lead, coach and set objectives for six direct reports; own hiring for Email & Lifecycle and Website & Conversion roles.
• Share ownership of marketing roadmap and monthly reporting to Marketing Director.

Skills

Team leadership

Multichannel marketing

Copywriting

Video/content production

Editorial and branding

Budget management

Hands-on design

Tools

Adobe

Canva

Figma

Job description

Our client, a fast-growing PE backed Ed-tech business, is seeking a commercially minded Head of Marketing Operations & Creative to lead the engine that turns their marketing plans into marketing that performs.

In this senior, hands-on leadership role, you will own the brand and set the creative bar across every channel. Managing six specialists across channels, creative and data, alongside external agency and freelance partners, you will also own channel performance, including cost per lead, channel volume, conversion and paid media spend, within agreed commercial targets. When the standard demands it, you’ll open the tools and contribute directly, whether that means writing copy, designing an asset or building a brief from scratch. If you love leading a team and still enjoy doing the work yourself, you’ll thrive here.

The Role:

• Own the brand, including guidelines, tone of voice and creative standards across all channels and formats.
• Act as senior creative reviewer for all major campaigns, launches and always-on content.
• Write, design and produce when the work demands it, setting the standard through your own output.
• Brief, manage and quality check freelancers, contractors and agencies.
• Commission and direct video and motion content for social, web, paid and events.
• Own channel performance across paid, email, web, social and content, including volume, cost per lead, conversion and efficiency against commercial targets.
• Own paid media strategy, budget and cost per lead targets by segment, including international.
• Run a monthly channel performance review and shift spend and effort to the channels that deliver pipeline most efficiently.
• Plan delivery from approved monthly briefs across paid, email, web, social, content, creative and data.
• Own prioritisation and the delivery schedule, making the calls when capacity is tight and explaining them clearly.
• Manage the department budget, agency and freelance relationships.
• Run the creative production pipeline and a structured asset management system, with version control and brand compliance.
• Own content and messaging strategy so every channel tells one coherent commercial story.
• Act as editorial authority and maintain a copy library aligned to the messaging framework.
• Manage the editorial calendar for organic and SEO-led content.
• Lead creative delivery for events and oversee thought leadership production.
• Lead, coach and set objectives for six direct reports, and own hiring for the Email & Lifecycle and Website & Conversion roles.
• Share ownership of the marketing roadmap and report delivery and channel performance monthly to the Marketing Director

About you:

• 7+ years’ experience in creative, brand or marketing roles across B2B and B2C, including at least 3 years leading a multidisciplinary in-house team.
• Line management experience across copy, design, channel and data specialists.
• Hands-on design capability in tools like Adobe, Canva or Figma, not only directing others.
• Proven digital commercial copywriting across email, web, landing pages, paid and social.
• Experience running multichannel delivery at pace with a structured creative pipeline.
• Strong creative judgement with a commercial focus.
• Broad channel knowledge across web, email, paid and organic social, SEO and thought leadership.
• Events creative experience.
• Significant budget ownership, including agency, freelance and people spend.
• Ideally a background in Ed-tech, saas or subscription based businesses

For the top end of the salary available, you will be a highly experienced creative and marketing leader with a proven track record of delivering brand-led, multichannel campaigns and content strategies that drive measurable commercial results within fast-paced environments.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.