Head of Marketing

The Candidate Ltd; Manchester; On-site; GBP 90,000 - 130,000; Full time

Job summary

The Candidate Ltd is recruiting an experienced Head of Marketing for an ambitious product-led business where marketing sits at the heart of commercial strategy. This is a visible leadership role shaping the overall marketing direction.

You’ll lead digital performance, ecommerce growth, customer acquisition and retention, and brand development, using data to drive commercial decisions across multiple channels.

Qualifications

• Experience leading a broad marketing function.
• Strong digital marketing and ecommerce experience.
• A customer-first mindset with a passion for delivering exceptional customer experiences.
• Excellent commercial awareness with the ability to interpret data and make informed decisions.
• Confidence presenting performance, reporting and recommendations to senior stakeholders.
• Experience managing agencies and cross-functional projects.
• A naturally organised approach with the ability to prioritise multiple initiatives.
• A collaborative leadership style and a passion for developing people.

Responsibilities

• Leading the overall marketing, ecommerce and digital strategy.
• Driving customer acquisition, retention and revenue growth across multiple marketing channels.
• Developing the ecommerce experience, improving customer journeys, conversion and overall digital performance.
• Creating integrated marketing campaigns across digital, CRM, content, brand and social media.
• Working closely with internal stakeholders to support product launches, commercial initiatives and wider business objectives.
• Managing agency relationships and ensuring marketing activity delivers measurable commercial return.
• Using customer insight, analytics and reporting to identify opportunities for growth and continuous optimisation.
• Presenting marketing performance and commercial recommendations to the senior leadership team and board.
• Leading, mentoring and developing a high‑performing marketing function.

Skills

Broad marketing leadership

Digital marketing

Ecommerce experience

Customer-centric mindset

Data-driven decision making

Performance reporting

Agency management

Cross-functional collaboration

People development

Job description

Are you a commercially minded marketing leader who loves driving growth?

We’re partnering exclusively with an ambitious, product‑led business to recruit an experienced Head of Marketing. This is an exciting opportunity to join a growing organisation where marketing sits at the heart of its commercial strategy.

We’re looking for a true all‑round marketer—someone who is digital‑first but equally comfortable leading the wider marketing function. You’ll understand how to build brands, grow ecommerce performance, develop customer engagement and use data to make informed commercial decisions.

You’ll thrive in a fast‑paced environment, enjoy balancing strategy with hands‑on delivery and be passionate about creating marketing that genuinely moves the needle.

Whilst experience within beauty or retail would be advantageous, we’re equally interested in candidates from other product‑led or consumer‑focused businesses who can demonstrate outstanding commercial results.

The Opportunity

This is a highly visible leadership role with genuine influence across the business.

Working closely with the senior leadership team, you’ll shape and deliver the overall marketing strategy, leading digital performance, ecommerce growth, customer acquisition, retention and brand development.

You’ll have the autonomy to develop new ideas, optimise existing activity and use customer insight to continually improve performance. Reporting directly into the board, you’ll confidently translate marketing performance into commercial recommendations and influence strategic decision making.

This role would suit someone who enjoys taking ownership, thrives on variety and wants the opportunity to make a genuine impact within a growing business.

What you’ll be doing...

• Leading the overall marketing, ecommerce and digital strategy.
• Driving customer acquisition, retention and revenue growth across multiple marketing channels.
• Developing the ecommerce experience, improving customer journeys, conversion and overall digital performance.
• Creating integrated marketing campaigns across digital, CRM, content, brand and social media.
• Working closely with internal stakeholders to support product launches, commercial initiatives and wider business objectives.
• Managing agency relationships and ensuring marketing activity delivers measurable commercial return.
• Using customer insight, analytics and reporting to identify opportunities for growth and continuous optimisation.
• Presenting marketing performance and commercial recommendations to the senior leadership team and board.
• Leading, mentoring and developing a high‑performing marketing function.

What we’re looking for...

We’re looking for a commercially driven marketing leader who enjoys combining strategic thinking with hands‑on execution.

You’ll ideally bring experience of growing a consumer or product‑led business through innovative marketing, strong digital capability and excellent commercial judgement.

You’ll also be able to demonstrate:

• Previous experience leading a broad marketing function.
• Strong digital marketing and ecommerce experience.
• A customer‑first mindset with a passion for delivering exceptional customer experiences.
• Excellent commercial awareness with the ability to interpret data and make informed decisions.
• Confidence presenting performance, reporting and recommendations to senior stakeholders.
• Experience managing agencies and cross‑functional projects.
• A naturally organised approach with the ability to prioritise multiple initiatives.
• A collaborative leadership style and a passion for developing people.

Experience within beauty, retail or other consumer‑led sectors would be advantageous, but is by no means essential.

Why apply?

This is a fantastic opportunity to join an ambitious business investing heavily in its future.

You’ll have the opportunity to shape strategy, influence business decisions, work with a collaborative leadership team and play a key role in the next stage of the company’s growth.

If you’re looking for a broad, commercially focused marketing leadership role where you can genuinely make your mark, we’d love to hear from you.