Head of Creative

Salt; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A dynamic digital marketing agency is seeking a Head of Creative to lead their creative direction while fostering a collaborative culture. The ideal candidate will have over seven years of creative experience, confidence in presenting to senior clients, and a strong understanding of performance-driven campaigns. This role offers the opportunity to shape a modern creative function and impacts multiple brands significantly. Explore this unique chance to build something exceptional in a growing agency environment.

Qualifications

• At least seven years’ creative experience across digital, content, and design.
• Experience leading creative for performance-driven campaigns.
• Confidence presenting to senior clients and guiding decision making.

Responsibilities

• Set the creative vision for the agency and its clients.
• Act as the senior creative partner for key accounts.
• Establish an in-house creative function and mentor talent.

Skills

Creative leadership

Performance-driven campaign experience

Mentoring creative talent

Strong presentation skills

Commercial awareness

Education

Degree in a relevant creative discipline

Job description

Head of Creative

Location: Soho, London with three days WFH

Our client is an independent digital marketing agency that has grown quickly and is entering an important next phase of its evolution. With an expanding roster of consumer, retail, and lifestyle brands, they are now looking for a Head of Creative who can bring clarity, ambition, and leadership to their creative output, while maintaining their identity of being honest and genuine people.

This is an opportunity to shape a creative function almost from the ground up. The agency has strong media, data, and strategy capability already in place. What they now need is someone who can champion creative thinking across the business, strengthen the quality of assets delivered to clients, and ensure that work not only performs commercially but reflects a clear creative point of view.

The Opportunity

You will have full responsibility for the agency’s creative direction, working closely with senior colleagues across Account Management, Paid Media, and Strategy. You will guide clients through creative decision making, help them understand what great work looks like, and set the standard for the creative team as it grows.

This role suits someone who enjoys variety, switches confidently between brand building and performance creative, and understands how to develop ideas that work across multiple channels and formats.

What You Will Lead

Creative Direction and Standards

• Setting the creative vision for the agency and its clients
• Developing creative strategies and frameworks that connect brand thinking with measurable performance
• Providing senior sign off across all assets, from concept to final delivery
• Ensuring creative output is fit for platform and optimised for channels including Meta, TikTok, Pinterest, Google, and YouTube

Client Influence

• Acting as the senior creative partner for key accounts
• Presenting ideas, rationale, and insight confidently to senior stakeholders
• Translating business KPIs into clear creative direction
• Elevating client expectations around quality, testing, and experimentation

Briefing and Delivery

• Leading the briefing process so that creative work is grounded, focused, and commercially relevant
• Collaborating closely with Paid Media and Account Directors to develop aligned and effective creative solutions
• Overseeing content production and ensuring consistent quality across formats

Team Development

• Establishing an in‑house creative function, initially supported by freelancers
• Mentoring creative talent and building confidence across the wider agency
• Introducing processes that scale effectively as the agency continues to grow

Agency Growth

• Contributing to new business pitches and creative audits
• Helping shape the agency’s future creative proposition
• Identifying opportunities to expand creative services within existing accounts

And Now Your Turn

You will bring a blend of creative craft, commercial awareness, and leadership confidence. The ideal candidate will have:

• At least seven years’ creative experience across digital, content, and design
• Experience leading creative for performance‑driven campaigns
• Strong understanding of how creative impacts media effectiveness
• Confidence presenting to senior clients and guiding decision making
• Experience mentoring or managing creative talent
• A balance of conceptual thinking and hands‑on delivery
• Experience working across international markets, particularly the USA
• A degree in a relevant creative discipline is welcome but not essential

Interested?

If you are exploring your next step or simply intrigued by the chance to build and shape a modern creative function inside a growing agency where everyone feels part of something special, we encourage you to apply directly via this post. It is a rare opportunity to make a visible impact, influence the standard of creative work across multiple brands, and play a central role in an agency that is ambitious, collaborative, and ready for its next chapter.