Senior Performance Marketing Manager

Select Recruitment Specialists Ltd; Greater London; Hybrid; GBP 70.000 - 100.000; Vollzeit

Benefits dieser Stelle

Bonus scheme

25 days holiday

Pension matched up to 7%

Enhanced sick pay

Zusammenfassung

Select Recruitment Specialists Ltd. is recruiting for a senior performance marketing leader in the UK. You will own the paid acquisition and retention strategy, lead a three-person team, and drive growth with strategic, hands-on ownership across multiple channels.

You will manage seven-figure budgets, shape annual plans, forecast outcomes, and partner with agencies and tech platforms. The role combines strategic leadership with operational execution in a fast-growing consumer business.

Qualifikationen

• Extensive experience leading multi-channel performance marketing programmes.
• Significant hands-on experience managing seven-figure paid media budgets.
• Hands-on knowledge of Meta, TikTok, Snapchat and Google Ads, plus app acquisition and affiliate marketing.
• Experience leading and developing a fast-moving, high-volume team.
• A track record of building testing and experimentation frameworks.
• A strong understanding of attribution, measurement, forecasting and budget pacing.
• A strong grasp of direct-response creative and creative iteration at scale.
• A commercial, analytical mindset and excellent stakeholder management.

Aufgaben

• Own the paid acquisition and retention strategy.
• Lead a team of three performance marketers and coach them to high performance.
• Develop annual, quarterly and monthly channel plans aligned to targets.
• Allocate budgets, optimise campaigns and forecast performance.
• Build structured testing programmes across creative, messaging, audiences and funnels.
• Explore new channels such as DOOH, CTV, creator partnerships and audio.
• Define creative testing frameworks and translate insights into direct-response creative.
• Forecast, monitor budget pacing and measure ROI across channels.

Kenntnisse

Performance marketing leadership

Budget management

Meta advertising

TikTok advertising

Google Ads

Team leadership

Strategic planning

Forecasting

Tools

Northbeam

Jobbeschreibung

Do you get a buzz from owning seven-figure media budgets and seeing the impact of every decision in the numbers within days?

Are you ready to lead a talented team and shape the growth model of a business entering its biggest chapter yet?

If so, read on.

The business

My client is a fast-growing, highly profitable digital consumer business and one of the leaders in its market. It was recently acquired by a major European group, which brings serious investment and ambition. With a new Managing Director and a new Head of Marketing on board, they re building a stronger, more specialist marketing team, and this senior performance role is central to the next stage of growth.

The role

Reporting to the Head of Marketing and leading a team of three performance marketers, you ll own the paid acquisition and retention strategy. This is a hands-on leadership role combining strategy, commercial ownership and operational excellence.

You ll be responsible for:

• Performance strategy: owning annual, quarterly and monthly channel plans aligned to commercial targets, with a sharp focus on CAC, LTV and profitability.
• Channel leadership: leading Meta, TikTok, Snapchat, Paid Search, app acquisition, affiliates, native and display, including budget allocation, optimisation, audience strategy and forecasting.
• Testing and experimentation: building a structured, evidence-led testing programme across creative, messaging, audiences, landing pages and funnels.
• New channels: building the business case for, and launching, emerging channels such as DOOH, CTV, creator partnerships and audio.
• Performance creative: defining creative testing frameworks and turning platform insight into winning direct-response creative.
• Measurement and insight: acting as the go-to person for forecasting, budget pacing, attribution, channel contribution and ROI.
• Team leadership: coaching and developing a high-performing team.
• Partners: managing agencies, platforms and technology partners.

Must-haves

• Extensive experience leading multi-channel performance marketing programmes
• Significant hands-on experience managing seven-figure paid media budgets
• Hands-on knowledge of Meta, TikTok, Snapchat and Google Ads, plus app acquisition and affiliate marketing
• Experience leading and developing a fast-moving, high-volume team
• A track record of building testing and experimentation frameworks
• A strong understanding of attribution, measurement, forecasting and budget pacing
• A strong grasp of direct-response creative and creative iteration at scale
• A commercial, analytical mindset and excellent stakeholder management

Nice to have: experience in ecommerce, membership or app-based businesses; Northbeam or similar attribution platforms; incrementality testing; and CRM and lifecycle integration.

What s on offer

• very competitive salary, plus a bonus scheme currently being finalised
• 25 days holiday, a 4% contributory pension matched up to 7%, and enhanced sick pay
• Monday to Friday, 9 to 5
• A split between the Norfolk head office and London, ideally two days a week with your team in London, with travel covered
• Real investment, senior backing and the chance to shape the growth model from the start of a new chapter