Head of Marketing Programme

We Are Adam; South Yorkshire; On-site; GBP 90,000 - 120,000; Full time

Job summary

We Are Adam is seeking a Head of Marketing Programmes to set the direction for our marketing activity and ensure every campaign delivers. You will turn market and regulatory insight into clear commercial priorities, then build and own a campaign plan tailored to distinct customer segments.

You will lead a small team and partner with sales, content and product to drive growth through both sales-led and online channels.

Qualifications

• Experience marketing to institutional or business customers and understanding buying decisions.
• Ability to translate insight into commercial priorities and segment-based plans.
• Experience with messaging frameworks and cross-functional planning with senior stakeholders.
• Proven track record in launching new products or features through coordinated go-to-market plans.
• Accountability for leads, conversion and revenue across multiple sales channels.

Responsibilities

• Keep a close eye on the external landscape, including policy changes, regulation, workforce trends and competitor moves, and use it to spot emerging customer needs.
• Turn that insight into clear commercial priorities, deciding which audiences, opportunities and products will drive the most growth.
• Own the campaign strategy and plan for subscription growth, building tailored campaigns for each customer segment.
• Plan both sales-led campaigns that generate qualified leads and digital campaigns that drive direct online purchases.
• Manage the monthly campaign roadmap, themes and briefs, and react quickly when a news-driven opportunity or topical issue arises.
• Align campaign planning with leaders across sales, customer success, content and product so goals, messaging and enablement are joined up.
• Chair the monthly campaign sign-off, then hand approved briefs to the delivery team.
• Maintain the messaging framework so every channel tells one consistent story.
• Equip the sales team with monthly campaign packs, including talk tracks, email templates, objection handling and key dates, and hold a regular lead review with them.
• Line-manage the product marketing lead and make sure new products and features are launched through a coordinated go-to-market plan.
• Take accountability for marketing-sourced leads that convert, plus online subscription and course revenue, and report results to senior leaders to sharpen future priorities.

Skills

B2B Marketing

Campaign Strategy

Go-to-Market

Stakeholder Management

Product Marketing

Job description

A fast-growing, PE backed SaaS business serving a large base of organisations worldwide is looking for a Head of Marketing Programmes to set the direction for its marketing activity and make sure every campaign delivers. Reporting into senior marketing leadership, you'll turn market and regulatory insight into clear commercial priorities, then build and own a campaign plan tailored to a range of distinct customer segments. You'll lead a small team, work closely with colleagues in operations and creative who handle delivery, and be accountable for growth through both sales-led and online routes to market.

The Role:

• Keep a close eye on the external landscape, including policy changes, regulation, workforce trends and competitor moves, and use it to spot emerging customer needs
• Turn that insight into clear commercial priorities, deciding which audiences, opportunities and products will drive the most growth
• Own the campaign strategy and plan for subscription growth, building tailored campaigns for each customer segment
• Plan both sales-led campaigns that generate qualified leads and digital campaigns that drive direct online purchases
• Manage the monthly campaign roadmap, themes and briefs, and react quickly when a news-driven opportunity or topical issue arises
• Align campaign planning with leaders across sales, customer success, content and product so goals, messaging and enablement are joined up
• Chair the monthly campaign sign-off, then hand approved briefs to the delivery team
• Maintain the messaging framework so every channel tells one consistent story
• Equip the sales team with monthly campaign packs, including talk tracks, email templates, objection handling and key dates, and hold a regular lead review with them
• Line-manage the product marketing lead and make sure new products and features are launched through a coordinated go-to-market plan
• Take accountability for marketing-sourced leads that convert, plus online subscription and course revenue, and report results to senior leaders to sharpen future priorities

About you:

• A strong track record in marketing to institutional or business customers, with a clear understanding of how they make buying decisions
• Experience setting campaign strategy and building segment-based plans linked to measurable commercial outcomes
• Confident grasp of how policy, regulation and workforce issues shape customer priorities
• Experience owning a messaging framework and leading cross-functional planning with senior stakeholders
• Background in product marketing or leading go-to-market for new launches
• Commercial accountability for leads, conversion and revenue across both sales-led and e-commerce routes

To secure the top end of the salary range, you'll have direct commercial accountability for both sales-led and online growth, and a track record of influencing senior stakeholders across the business.

We are more than happy to discuss any reasonable adjustments that you may require.