Head of Digital

Major Players | B Corp™; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading technology brand is seeking a Head of Digital Marketing to lead its digital growth strategy. This high-visibility role involves blending performance marketing, analytics, and AI-led optimization to drive customer acquisition and retention. You will oversee SEO, content, and CRM strategies while influencing senior leadership. Ideal candidates are experienced in high-growth environments with strong analytical skills. This position offers a competitive salary and the chance to impact a fast-scaling business.

Qualifications

• Proven experience in leading digital marketing at scale in high-growth environments.
• Strong understanding of CAC, CLV, ROI and performance metrics.
• Hands-on experience with paid acquisition, SEO, CRM, marketing automation.

Responsibilities

• Own and lead the digital marketing strategy for acquisition and retention.
• Drive performance marketing across paid channels.
• Oversee SEO and content strategy.

Skills

Digital marketing leadership

Performance marketing

SEO

CRM

Analytics

AI tools

Job description

Job Title: Head of Digital Marketing @ High-Growth Technology Brand

Location: London (3x days in the office - flex)

Job Type: Full-Time, Permanent

This is a rare opportunity to step into a senior, globally impactful digital leadership role within a fast-scaling consumer technology business operating at the intersection of data, software and AI.

The company builds intelligent, connected products used by consumers across multiple international markets, and is in a rapid growth phase driven by direct-to-consumer activity, strategic partnerships and channel-led expansion.

Digital is central to how this business grows. They’re looking for a Head of Digital Marketing to own and scale the full digital growth engine, blending performance marketing, deep analytics and AI-led optimisation with strong digital storytelling and lifecycle strategy.

This is a highly visible role, working closely with the CEO and senior leadership team, with genuine influence over how the brand shows up, how customers are acquired, and how digital performance drives long-term growth.

Key Responsibilities

• Own and lead the end-to-end digital marketing strategy across acquisition, engagement and retention
• Drive performance marketing across paid channels, optimising CAC, ROI and pipeline contribution
• Oversee SEO, content and social strategy to build organic visibility, authority and demand
• Lead CRM and lifecycle marketing to improve onboarding, adoption, retention and customer lifetime value
• Own digital analytics, tracking and marketing operations, ensuring data-led decision-making
• Embed experimentation, AI tools and test-and-learn frameworks into digital execution
• Influence and manage senior stakeholders, shaping how digital drives growth at scale

Skills & Experience Required

• Proven experience leading digital and performance marketing at scale within a high-growth or technology-led environment
• Strong commercial mindset with deep experience across CAC, CLV, ROI and funnel performance
• Hands-on knowledge of paid acquisition, SEO, CRM, marketing automation and analytics
• Experience building and leading multi-disciplinary digital teams
• Comfortable using AI, automation and experimentation to improve efficiency and outcomes
• Highly analytical, pragmatic and confident operating at exec level

Why Apply?

• Lead digital for a fast-growing, product-led technology business at a pivotal stage
• Work at the cutting edge of AI, data and performance-driven marketing
• High-impact, high-visibility role with real influence at leadership level
• Global remit with significant growth ambition
• Collaborative, forward-thinking culture focused on building something category-defining

If you would like a confidential chat about this role or your next career move, then please get in contact with: [e-mail]

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/