Brand Manager

We Are Adam; Reading; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

10% annual bonus

8% pension

£6k car allowance

Partner private healthcare

Job summary

We Are Adam in Berkshire is seeking a Brand Manager to drive a growing consumer brands portfolio. You’ll shape strategy, deliver campaigns across ATL, digital and retail, and own performance metrics.

The role combines brand planning with hands-on execution in a hybrid setup, with a base salary up to £50k DOE and a 10% annual bonus. A car allowance and private healthcare are among the benefits.

Qualifications

• At least 2 years of brand marketing experience in the UK.
• Top of the range salary is for strong UK brand experience with proven results.
• The role requires commercial awareness and willingness to own P&L impact.

Responsibilities

• Shape brand strategy and positioning for your portfolio.
• Turn plans into joined-up campaigns across ATL, in-store, digital, PR and e-commerce.
• Run day-to-day brand delivery with pace and care, keeping look and tone consistent.
• Manage the brand P&L and marketing budget, making every pound work.
• Track weekly and monthly performance across sales, distribution, promotions and media.
• Pull together sales, retailer, digital and consumer data into practical recommendations.
• Lead new product concepts and launches with cross-functional teams.
• Own the result and build strong internal and external relationships.

Skills

Brand marketing

UK market

Digital platforms

Consumer insight

Performance data

Education

Marketing/Business degree

Job description

Brand Manager

Location: Berkshire

Base salary: up to £50k DOE

Benefits: 10% annual bonus, 8% pension, £6k car allowance, partner private healthcare

Full time, permanent

Hybrid: 2–3 days per week in the office

We're looking for a Brand Manager to join a growing consumer brands business with a strong portfolio and real ambition. You'll help grow a range of well-known brands, bringing sharp execution and a love of the numbers to everything you do.

Working with digital, insight, sales, supply chain and agency partners, you'll turn brand plans into campaigns that win with consumers and customers alike.

The role

• Help shape brand strategy and positioning for your portfolio, based on real consumer understanding.
• Turn plans into joined-up campaigns across ATL, in-store, digital, PR and e-commerce.
• Run day-to-day brand delivery with pace and care, keeping the look, message and tone consistent.
• Manage the brand P&L and marketing budget, making every pound work hard.
• Track weekly and monthly performance across sales, distribution, promotions and media.
• Pull together sales, retailer, digital and consumer data into clear, practical recommendations.
• Bring ideas to the innovation pipeline and help build the business case.
• Take new products and renovations from concept to launch, keeping teams aligned and deadlines met.
• Review what's launched and find ways to keep improving, from pack design to channel mix.
• Be the go-to project lead across internal teams and agencies.
• Own the result, not just the task, and build strong relationships inside and outside the business.

What you'll bring

• At least 2 years of brand marketing experience in the UK, ideally in consumer brands.
• Early commercial awareness and a grasp of what drives profit and loss.
• Confidence with digital platforms, consumer insight and performance data.
• A creative, hands‑on approach with plenty of energy and ownership.
• A degree in marketing, business or similar is welcome but not essential.

The top of the salary range is for candidates with strong UK brand experience, sharp commercial awareness and a proven ability to deliver results with energy and ownership.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.