Head of Marketing - Deaf Services & BSL Training

LoveSign Hub Ltd; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Remote work

Travel to London for work

28 days annual leave including bankhol

Workplace pension

Access to Work support and adjustments

Travel expenses for work events

Job summary

LoveSign Hub Ltd in the UK is seeking a strategic Head of Marketing to own the marketing strategy and lead the team. You will shape brand messaging, drive digital campaigns, and align marketing with sales. This remote role requires building partnerships and a strong, inclusive approach to Deaf communities.

This role includes occasional travel to London, a focus on Deaf-awareness training and BSL services, and collaboration with leadership to drive growth and brand impact across channels.

Qualifications

• Deaf candidate with BSL Level 6 or higher.
• Excellent written English and branding skills.
• At least 5 years' marketing experience, with 2+ years in people management.
• Proven track record of growth through marketing strategy.
• Strong B2B marketing experience in training, education, services or public sector.
• Proficient in digital marketing: social media, websites, SEO, email, analytics.
• Ability to turn data into clear decisions and report to leadership.
• Supportive, organized leader who can coach a team.
• Genuine understanding of Deaf culture, accessibility and inclusion.

Responsibilities

• Build and own LoveSign Hub's annual marketing strategy, plan and budget.
• Lead, manage and develop the marketing team with regular 1:1s and performance reviews.
• Set priorities and workflows to deliver campaigns on time and to a high standard.
• Own brand positioning, messaging and tone of voice across channels.
• Lead B2B marketing to grow demand for Deaf Awareness training, BSL courses and interpreter services.
• Oversee website, SEO, email marketing and social media with clear channel purpose.
• Plan and run integrated campaigns, product launches, webinars and events.
• Collaborate with CEO and leadership on growth, partnerships, tenders and public communications.
• Track and report marketing performance and ROI to leadership.
• Manage relationships with external partners, freelancers and agencies.
• Ensure marketing is accessible by default (captions, BSL, inclusive design).
• Protect and strengthen LoveSign Hub's reputation within Deaf community and clients.

Skills

BSL Level 6

Deaf culture awareness

Marketing leadership

B2B marketing

Digital marketing

Data-driven decision making

Brand & messaging

Strong English writing

Tools

CRM tools

Marketing automation

Job description

LoveSign Hub Ltd in the UK is seeking a strategic Head of Marketing to own the marketing strategy and lead the team. You will shape brand messaging, drive digital campaigns, and align marketing with sales. This remote role requires building partnerships and a strong, inclusive approach to Deaf communities.

This role includes occasional travel to London, a focus on Deaf-awareness training and BSL services, and collaboration with leadership to drive growth and brand impact across channels.