Head of Marketing & Content – eCommerce Portfolio 12 Month Maternity Cover

CloserStill Media; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic B2B events company in Greater London is seeking a Head of Marketing for a 12-month maternity cover. The ideal candidate will lead a team of eight professionals focused on enhancing the UK eCommerce portfolio. You'll be responsible for developing marketing strategies, ensuring successful campaigns for various events, and driving attendance. The role requires strong skills in B2B marketing, team leadership, and digital strategy. This opportunity promises to make a significant impact in the events sphere.

Qualifications

• Proven track record as a Head of Marketing delivering successful campaigns.
• Experienced in mentoring and empowering teams.
• Excellent at building and maintaining relationships with stakeholders.

Responsibilities

• Lead teams in planning and executing high-impact show-cycle campaigns.
• Oversee marketing communication plans across all events.
• Deliver high-impact exhibitor and sponsorship campaigns.

Skills

B2B Events Experience

Leadership & People Skills

Communication & Collaboration

Digital & Technical Expertise

Organisation & Project Management

Copywriting & Design

Job description

WHO WE ARE :

At CloserStill we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.

Operating across five regions we power over 200 market‑leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education and Future Transport & Infrastructure.

But what truly sets us apart is our people.

Our teams are diverse, driven and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity and determination we empower every employee to grow, shape their own path and make a meaningful impact.

Joining CloserStill means being part of something bigger – not just building events but creating opportunities, connections and lasting value for the communities we serve.

WHO WE ARE LOOKING FOR :

We are seeking an experienced Head of Marketing (12‑month maternity cover) to lead a team of eight marketing and content professionals within our UK eCommerce portfolio. This includes flagship exhibitions such as eCommerce Expo Technology for Marketing and Parcel & Post Expo, as well as the UK eCommerce Association (IMRG) – a membership body connecting UK retailers and solution providers through in‑person and virtual events, research and industry insights.

Reporting to the Portfolio Managing Director you will deliver strong marketing performance to attract visitors, exhibitors and sponsors. You will oversee marketing and conference content strategies, empower your team to succeed and collaborate with central teams on data and technology best practices.

The ideal candidate will bring a proven background in B2B events marketing and content, combining strong leadership skills with a hands‑on, results‑driven approach.

THE ROLE :

Audience Engagement & Delivery Against Targets

• Lead and support teams in planning and executing high‑impact show‑cycle campaigns to meet audience growth targets.
• Oversee marketing communication plans across all events, balancing strategic planning with agility to adapt to performance.
• Develop and deliver a year‑round audience engagement strategy using content show outputs and database campaigns.
• Launch new onsite features and content initiatives to improve attendee experience and engagement.

Maximising the Use of Technology

• Work closely with the central digital team to optimise the tech stack, including HubSpot (marketing automation), the show app CMS and other platforms.
• Set up effective engagement conversion automation and reporting, ensuring the team is trained and confident in using each tool.
• Proactively identify and resolve issues such as deliverability challenges or underperformance.

Commercial Revenue & Lead Generation

• Deliver high‑impact exhibitor and sponsorship campaigns across email, organic and paid media.
• Monitor and optimise the marketing leads tracker to secure year‑on‑year growth in lead volume and conversion.
• Align marketing and sales teams on value propositions, targeting and conversion strategies to maximise revenue.

Parcel & Post Expo Relocation Campaign

• Lead the marketing strategy for relocating Parcel & Post Expo to London alongside eCommerce Expo and Technology for Marketing.
• Refresh the show’s visual identity and value proposition, highlighting synergies across the three events.
• Coordinate cross‑promotion campaigns to expand reach and audience quality.
• Conduct a detailed database audit to ensure accurate and engaged targeting.
• Oversee the registration process to deliver the right attendees and a smooth experience for exhibitors and sponsors.

Content & Conference Programme Oversight

• Lead in‑house and freelance content managers and conference producers to recruit speakers and deliver high‑quality content programmes for eCommerce Expo, Technology for Marketing, Parcel & Post Expo and IMRG’s Growth Summit.
• Ensure conference content reflects audience feedback, industry insights and market trends.

Overseeing IMRG Marketing

• Act as a bridge between IMRG expo teams and central functions to deliver cross‑promotional and cross‑brand opportunities.
• Line‑manage and mentor two IMRG marketing team members, supporting delivery of attendee targets and lead generation for in‑person and virtual events.
• Maintain high standards of marketing copy, visuals, campaign planning and online presence.
• Collaborate with IMRG Strategy, Insights and Retail teams to translate benchmarking data and insights into compelling and differentiated marketing strategies and messages.

Budget Oversight

• Manage the marketing budget to ensure efficiency, accurate forecasting and optimised spend.
• Work closely with Finance, the Event Directors and the Managing Director on reporting and forecasting.

ABOUT YOU :

• B2B Events Experience – Proven track record as a Head of Marketing delivering successful campaigns and meeting KPIs for trade shows and conferences.
• Leadership & People Skills – Experienced in mentoring, empowering and constructively challenging teams.
• Communication & Collaboration – Excellent at building and maintaining relationships with stakeholders across the portfolio and wider business.
• Digital & Technical Expertise – Skilled in marketing technology and data with up‑to‑date knowledge of best practices.
• Organisation & Project Management – Highly organised, able to manage multiple campaigns, deadlines and priorities.
• Copywriting & Design – Strong ability to create clear, compelling copy and visuals that resonate with the target audience.

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION :

CloserStill Media embraces diversity in all its forms and is committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal‑opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion, or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don’t hesitate to get in touch with our HR team at .

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1