Head of Marketing & Communications

The Hospice of St Francis; Dacorum; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

The Hospice of St Francis in the United Kingdom is seeking an organized, audience‑focused marketing and communications leader to drive coordinated campaigns and strong brand management. You will manage a team including a Digital Marketing Lead, a Marketing Executive and a Marketing Graduate, balancing priorities and resources.

You will oversee our website, digital channels and content plan, support media relations, and use audience insight and performance metrics to improve results, while

Qualifications

• Substantial experience delivering integrated marketing and communications in a complex organisation.
• Strong people and supplier management skills.
• Excellent writing and editing ability; sound judgement; experience across brand, digital, media, websites and internal communications.

Responsibilities

• Coordinate integrated campaigns, maintain our brand and tone of voice.
• Oversee our website, digital channels and content plan; support media relations.
• Use audience insight, analytics and performance measures to improve results.

Skills

People management

Supplier management

Editing and writing

Brand & communications

Digital & web communications

Analytics & audience insight

Tools

Web analytics

Job description

Salary: Salary negotiable, depending on experience

This is an opportunity to use your expertise to help more people understand our services, strengthen engagement with our communities and supporters, and ensure our communications are clear, accessible and effective.

Working with the Director of Fundraising & Marketing, you will turn organisational priorities into coordinated plans, campaigns, content, and communications. You will manage a talented team comprising a Digital Marketing Lead, Marketing Executive, and Marketing Graduate, balancing competing demands and deploying resources where they will have the greatest impact.

Your responsibilities will include coordinating integrated campaigns; maintaining our brand and tone of voice; overseeing our website, digital channels and content plan; supporting media relations; and using audience insight, analytics and performance measures to improve results. You will also quality-assure sensitive communications and help colleagues across the Hospice develop clear, audience-focused briefs.

We are looking for someone with substantial experience of delivering integrated marketing and communications in a complex organisation, ideally within the charity, healthcare or a comparable sector. You will bring strong people and supplier management skills, excellent writing and editing ability, sound judgement, and experience across brand, digital, media, websites and internal communications. You will be comfortable using evidence to prioritise activity and able to remain calm and constructive when managing sensitive or reputational matters.

This is a full-time role of 37.5 hours per week, Monday to Friday, primarily Hospice-based, with hybrid working as agreed. Travel to Hospice sites, shops, events and external meetings will be required, together with occasional flexibility outside normal hours. The role reports to the Director of Fundraising & Marketing.

If you are an organised, practical, and audience-focused leader who can bring people and priorities together, we would be pleased to hear from you.