Head of Marketing & Digital

Southern Hospice Group; Chichester; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Company pension scheme

NHS pension scheme for eligible

Up to 35 days' annual leave

On-site education support

Bupa access

Free parking

Subsidised meals

Gym membership discounts

Employee Assistance Programme

Death in Service

Job summary

Southern Hospice Group is looking for a senior leader to unite marketing, digital, brand and creative expertise to grow supporters and income.

You will set and deliver an integrated strategy across websites, email, social media and offline channels, leading multi-channel campaigns and using data to drive engagement, conversion and long-term audience relationships.

Qualifications

• Senior experience in marketing, digital or brand leadership with a track record of delivering strategies that support organisational and commercial goals.
• Evidence of leading integrated campaigns that improved reach, engagement, acquisition or income.
• Strong digital expertise across website performance, email, social media, SEO, analytics and optimisation.

Responsibilities

• Oversee digital engagement, website performance, audience development, marketing campaigns and brand consistency.
• Lead development of effective marketing and digital strategies across multiple channels to improve reach and income.
• Collaborate with colleagues across the organisation to align planning, content and campaigns.

Skills

Senior marketing leadership

Digital marketing

Audience development

Budget management

Stakeholder influence

Tools

SEO

Analytics

Email marketing

Social media management

Job description

The reach and sustainability of our care depend on more people understanding, engaging with and choosing to support Southern Hospice Group. This role will lead how we grow those relationships, bringing together marketing, digital, brand and creative expertise to turn audience insight into action and income. You will set and deliver an integrated marketing, digital and brand strategy that supports organisational priorities, income generation and long-term audience growth. You will lead multi-channel campaigns, strengthen our digital performance and develop clearer journeys for supporters, customers and communities across our websites, email, social media and offline channels. This is a leadership role with a strong delivery focus. You will use data to understand what is working, make informed investment decisions and improve reach, engagement and conversion. You will provide clear direction to Marketing, Digital and Creative colleagues and work closely with Communications and Engagement so that planning, content and campaigns are joined up. Success will mean a stronger and more consistent brand, better-performing digital channels, more effective use of resources and demonstrable growth in the audiences and income that sustain our mission.

You’ll be The postholder will oversee digital engagement, website performance, audience development, marketing campaigns, and brand consistency, helping to strengthen the organisation’s profile and supporter engagement across multiple channels. Working collaboratively with colleagues and stakeholders across the organisation, the role will lead the development of effective marketing and digital strategies that improve reach, engagement, conversion, and long-term audience relationships.

• You do not need to come from a hospice or charity background. What matters is that you can bring relevant expertise, understand the responsibility attached to our work and use your skills to deliver meaningful, measurable impact.
• Senior experience in marketing, digital or brand leadership, with a record of delivering strategies that support organisational and commercial goals.
• Evidence of leading integrated campaigns that improved reach, engagement, acquisition, conversion or income.
• Strong digital expertise across website performance, email, social media, SEO, analytics and optimisation.
• A practical understanding of audience journeys, customer or supporter experience and how insight should shape investment.
• Experience developing and governing brands across a complex organisation.
• A strong people leader who can set direction, develop capability and create accountability for results.
• Confidence managing budgets, agencies, suppliers and competing priorities, with a focus on value and return.
• The ability to influence senior and operational stakeholders and create effective cross-functional working.
• A creative, curious and commercially aware approach,
• Southern Hospice Group is the largest group of hospices in Sussex and one of the largest in the UK. We are committed to providing exceptional and compassionate care to adults, children and their families across Sussex. Bringing our teams and resources together as one organisation means we can focus on new and exciting visions and plans for our people and patients and provide even greater opportunities for our workforce.
• St Barnabas House provides specialist palliative care to adults in the Worthing, Adur, Arun and Henfield areas through a range of services, including in-patient care and community living well services.
• Chestnut Tree House is the children's hospice for East and West Sussex and South East Hampshire, providing specialist palliative care for children and young people with life-limiting conditions.
• Martlets provides essential care to people affected by terminal illness in Brighton and Hove and surrounding areas.
• Our expert teams provide the very best care and support, helping patients and their loved ones to live life to the full during the precious time they have together.
• Company pension scheme or NHS pension scheme for eligible employees
• Up to 35 days' annual leave inclusive of bank holidays
• On-site education support and study leave opportunities
• Option to access Bupa and cover your everyday cost of healthcare for less
• Free parking, subsidised meals and various social activities
• Corporate rate gym membership, discounts with local complementary therapies and Blue Light Card
• Employee Assistance Programme
• Death in Service