Digital Marketing Manager

Confidential; Harrogate; Hybrid; GBP 34,000 - 45,000; Full time

Job summary

Herriot Hospice Homecare is seeking a Digital Marketing Manager to lead the organisation's multi-channel digital strategy across its North Yorkshire services, including Just 'B' and Saint Michael's. The role focuses on growing awareness, engagement and fundraising through websites, social media, email, search and paid advertising.

You will manage budgets, collaborate with fundraising and marketing teams, and guide the Digital Marketing Officer in time.

Job description

Digital Marketing Manager
Permanent Contract
Location: Hybrid, Crimple House, Hornbeam Park Avenue, Harrogate, HG2 8 NA
Hours: 37.5 hours
Salary: £39,556.25 per annum
Closing date: 31st October 2026 (the advert may close early if we receive a sufficient number of suitable applications)
Brand: Herriot Hospice Homecare, Just 'B' and Saint Michael's

Do you want to be part of an organisation that makes a real difference to our local communities? Our family of services including Herriot Hospice Homecare, Just 'B' and Saint Michael's Hospice provide vital support to people when they need it most. Our vision is of a community where everyone gets the care they need, want and deserve You can help make that a reality.

We are an independent charity powered by local communities. Every day, we help to improve quality of life for people living with terminal illness, bereavement and mental health concerns, because our belief is that no one should suffer. Our incredible teams work together to make this happen.

About the role

As Digital Marketing Manager, you will play a key role in maximising the impact of digital marketing across North Yorkshire Hospice Care, helping to grow awareness of our services, engage supporters and generate sustainable fundraising income. You will lead the development and delivery of a coordinated digital marketing strategy across Saint Michael's Hospice, Herriot Hospice and Just 'B', overseeing campaigns across websites, social media, email, search and paid advertising. Using creativity, audience insight and performance data, you will optimise digital activity to increase donations, fundraising participation and supporter engagement. Working collaboratively with colleagues across fundraising, marketing and clinical services, you will ensure our digital channels deliver measurable results and support our wider organisational goals. You will also provide specialist digital expertise and, in time, recruit and manage the Digital Marketing Officer, helping to strengthen our digital capabilities and secure the future of our vital hospice, bereavement and emotional wellbeing services.

About You

We are looking for a strategic, creative and results-driven digital marketing professional with significant experience developing and delivering successful multi-channel digital marketing strategies. You will have strong technical knowledge across website management, SEO, paid search and social media, email marketing and digital advertising, alongside experience using analytics tools such as Google Analytics and Google Tag Manager to measure performance and improve results. With a commercial mindset and a focus on continuous improvement, you will be confident managing budgets, multiple campaigns and competing priorities, ensuring digital activity delivers measurable impact and value for money. You will have excellent communication, copywriting and relationship-building skills, with the ability to work collaboratively with colleagues, agencies and external partners. A proactive and innovative approach, strong attention to detail and an understanding of digital fundraising, supporter journeys, accessibility and data protection are essential. Above all, you will be passionate about using digital marketing to make a meaningful difference and help North Yorkshire Hospice Care reach more people, build lasting supporter relationships and generate the income needed to deliver its vital services.

How we look after you

• We put people first in all that we do, which includes our own team
• Wellbeing and resilience support with a dedicated team by your side
• Flexible and hybrid working for many roles
• A supportive and caring environment
• Opportunities to grow, develop and progress, with culture of lifelong learning
• Benefits include 9% employer pension contribution, enhanced family leave and pay, generous annual leave, staff discount on our online shop, shopping and lifestyle discounts platform.

Our values

• We put the people who use our services at the heart of everything we do
• We are caring and compassionate
• We are personal and supportive in our approach
• We engage positively
• We are responsive
• We are driven to do better
• We are fair
• We are professional
• We work collaboratively
• We are accountable

Living out our values

• Our behaviour framework puts our values in the context of our everyday work.
• We positively encourage applications from all areas of the community, regardless of gender, race, faith, disability, age, or sexual orientation. As part of our commitment to equality, diversity and inclusion, we collect and monitor EDI data of applicants to help us ensure that our policies and procedures are effective in promoting equality. The information you provide in the Equality, Diversity, and Inclusion section of the application form will have no bearing on your application, it is only used for diversity monitoring and is not visible to hiring managers.
• We believe that children, young people and adults should never experience abuse of any kind. Our safer recruitment and safeguarding processes help protect those accessing our services. Please see our safeguarding statement on our website.
• If you require any support or adjustments to be able to apply for this role, please let us know by emailing.
• We will need to complete satisfactory pre-employment checks before appointing you. These include but are not limited to identity checks, DBS clearance at an appropriate level for the role, verification of right to work in the UK, employment references and employment history. We will cover the cost of these.

PLEASE NOTE: Unfortunately, we are not currently able to consider applicants who require sponsorship to work in the UK.