Head of Marketing

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Head of Marketing to lead its Web3 and crypto marketing efforts. This dynamic role requires a strategic thinker with a passion for digital assets and a proven track record in institutional marketing. You will be responsible for crafting compelling narratives, executing data-driven campaigns, and enhancing brand credibility through strategic partnerships and thought leadership. Join a collaborative team and take the opportunity to shape the marketing function in a high-growth blockchain company, where your contributions will significantly impact the brand's presence in the fast-evolving crypto landscape.

Benefits

Competitive compensation and benefits package

Flexible working environment

Exposure to innovative technologies in web3 and blockchain

Opportunity to shape the marketing function

Qualifications

• Proven experience in executing marketing activities in a similar role.
• Deep understanding of crypto/blockchain and institutional marketing.

Responsibilities

• Develop and execute strategic marketing initiatives to strengthen brand presence.
• Manage and grow digital presence across key channels like social media and email.

Skills

Marketing Strategy

Content Creation

Social Media Management

Project Management

Data-Driven Decision Making

Communication Skills

Institutional Marketing

Crypto/Blockchain Knowledge

Tools

Marketing Tools and Software

Job description

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Twinstake is a non-custodial institutional grade staking as a service provider. Twinstake operates validators across a wide range of Proof-of-Stake protocols and allows institutional clients to delegate their assets using their preferred custodians. In addition to market-leading staking rewards performance, Twinstake also provides clients with superior analytics, reporting and insights.

Twinstake’s differentiation is based on:

• Institutional grade security and compliance (e.g., permissioned validators)
• Superior transparency and analytics, including dashboard and reporting
• Processes designed with institutional workflow in mind

Tasks

About the role

We are looking for a driven and strategic Head of Marketing to lead our Web3 & crypto marketing efforts. Reporting directly to the CEO, you will own our marketing strategy, drive brand awareness, and spearhead high-impact initiatives across digital channels, content, events, and industry partnerships.

This role combines big-picture strategy with hands-on execution in a fast-evolving space. We’re looking for someone with a strong interest in digital assets, who thrives in a fast-paced environment, and is eager to take ownership of marketing initiatives while gaining deeper experience in institutional sales within the dynamic Web3 and crypto industry. Your ability to craft compelling narratives, execute data-driven campaigns, and navigate the complexities of institutional finance will be key to shaping our brand’s presence and driving growth.

What you will contribute:

• Developing and executing strategic marketing initiatives to establish and strengthen our brand presence
• Building and positioning our brand as a trusted industry leader through thought leadership, storytelling, and consistent messaging
• Creating and refining compelling content across multiple formats, including blog posts, whitepapers, reports, and website content
• Managing and growing our digital presence across key channels, including social media, email marketing, and targeted campaigns
• Building and nurturing high-value relationships with industry influencers, media, and key stakeholders to enhance brand credibility and market position
• Driving visibility and engagement through event participation, sponsorships, and strategic partnerships
• Collaborating cross-functionally with product, sales, and other teams to ensure a cohesive marketing strategy aligned with business goals
• Monitoring industry trends and adapting marketing efforts proactively to maintain a competitive edge

Requirements

What you bring:

• Proven experience of executing marketing activities in a similar role
• Deep understanding of crypto/blockchain and ideally staking
• Expertise in institutional marketing, with a clear grasp of the unique needs of institutional clients and experience crafting tailored marketing campaigns and collateral
• Strong content creation and distribution skills with experience managing social media platforms and basic website (CMS) management
• Excellent communication and interpersonal skills
• Strong project management abilities, capable of handling multiple initiatives while meeting deadlines
• Proficiency in marketing tools and software, with a data-driven approach to decision-making
• Collaborative and adaptable mindset, thriving both independently and within a high-performing team
• Passion, energy, and enthusiasm for taking on challenges in a fast-moving industry
• Proactive, self-motivated approach to identifying and pursuing opportunities for brand awareness and growth
• Previous experience in a start-up environment or a strong desire to work in a fast-paced, dynamic setting

What we offer:

• Opportunity to shape and lead the marketing function in a high-growth, institutional blockchain company
• Competitive compensation and benefits package
• Collaborative, global team environment with a flexible approach to working
• Exposure to innovative technologies in web3 and blockchain technology

Twinstake is a leading institutional staking provider which offers unrivalled knowledge and experience of the institutional market from our founding heritage coupled with deep crypto expertise and technology from our team of core devs and industry veterans.