Product Led Growth Marketing Lead

JR United Kingdom; London; Remote; EUR 75,000 - 100,000; Full time

Job summary

A leading AI-powered SaaS platform is looking for a B2B Growth Product Manager to drive their API and automation marketing strategies. This role requires a data-driven marketer with a strong background in Product-Led Growth. You'll collaborate with various teams to enhance product adoption and engagement, making a significant impact in a fast-paced environment. The company offers competitive salaries, remote work options, and a supportive culture focused on innovation and growth.

Benefits

Competitive salary

Equity package

Remote-first with flexible hours

Hybrid option

Visa sponsorship

Quarterly team offsites

Latest tech setup

Language learning support

Qualifications

• 5+ years of experience in growth marketing, ideally in a B2B SaaS / PLG environment.
• Strong knowledge of product-led growth and customer lifecycle marketing.

Responsibilities

• Develop and lead growth strategies focused on API acquisition and activation.
• Own onboarding and product-led adoption journeys.
• Collaborate with cross-functional teams to align growth, product, and sales.

Skills

Growth Marketing

Product-Led Growth

Data-Driven Marketing

Communication

Job description

Social network you want to login/join with:

Product Led Growth Marketing Lead, london

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Client:

3Search

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

12.05.2025

Expiry Date:

26.06.2025

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Job Description:

B2B Growth Product Manager (Product Lead Growth Marketing) – (Europe)

Location: Europe/UK (Remote or Hybrid Options)

Contract: Full-time, Permanent

? About the Opportunity

We’re working with one of Europe’s most innovative AI-powered SaaS platforms—backed by top-tier investors and scaling globally. Their mission? Helping businesses supercharge their visual content through automation and cutting-edge technology.

As they continue expanding into new markets, we’re hiring a B2B Growth Product Manager to own and scale their API and automation go-to-market strategy. This is a high-impact, high-visibility role for a commercially-minded, data-driven marketer who thrives in a fast-paced, product-led environment.

This role is ideal for someone with experience in Product-Led Growth (PLG), a strong experimentation mindset, and a passion for helping businesses discover the power of smart automation.

? The Role

As PLG Lead, you’ll be responsible for crafting and executing the growth roadmap for the company’s API and automation solutions—driving adoption, onboarding, and long-term engagement.

You’ll work closely with Product, Sales, and Revenue Ops to turn features into compelling stories, drive self-serve activation, and scale demand through innovative, test-and-learn campaigns.

Key Responsibilities:

• Develop and lead growth strategies focused on API acquisition and activation
• Own onboarding and product-led adoption journeys
• Identify and engage the right target audiences—technical and non-technical
• Translate product capabilities into real-world use cases
• Collaborate with cross-functional teams to align growth, product, and sales
• Build and iterate campaigns based on performance data and user feedback

? What We're Looking For

• 5+ years of experience in growth marketing, ideally in a B2B SaaS / PLG environment
• Proven ability to scale adoption in a fast-paced, high-growth setting
• Strong knowledge of product-led growth and customer lifecycle marketing
• Comfort working with technical products or APIs (you don’t need to code—but you “get it”)
• Creative, experimental mindset with a focus on results
• Confident communicator with cross-functional experience
• Bonus: Experience with enterprise segments or automation tools
• Passion for AI, GenAI, or emerging tech is a strong plus
• Competitive salary: €75,000 – €100,000 + equity package
• Remote-first with flexible hours
• Hybrid option for those based near the HQ (relocation support provided)
• Visa sponsorship available for those relocating to HQ country
• Quarterly team offsites and regular socials
• Latest tech: MacBook Pro, home setup, productivity budget
• Language learning support (English & more)

? Hiring Process

• Intro call with Katie at 3search
• Interview with Hiring Manager
• Take-home assignment (under 3 hours, may be compensated)
• Culture & team interview (must be able to fly out to Europe)