Marketing Manager [Public Sector EMEA]

Rocket.Chat; Greater London; Remote; GBP 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a strategic Marketing Manager to lead marketing initiatives for the public sector in the EMEA region. This role involves crafting and executing targeted marketing strategies that drive awareness and demand, particularly within federal and defense agencies. The ideal candidate will possess extensive experience in B2G marketing, partner engagement, and digital campaign management. Join a dynamic team dedicated to making a significant impact in the public sector with a focus on compliance and security. If you are passionate about marketing and eager to contribute to meaningful projects, this opportunity is perfect for you.

Benefits

Unlimited Paid Time Off

Company Laptop and Headphone

Courses and Books

Stock Options

Flexible Working Hours

Vibrant Company Culture

Multicultural Environment

Qualifications

• Experience in B2G SaaS marketing with a focus on federal and defense sectors.
• Proficiency in digital marketing platforms and CRM tools.

Responsibilities

• Develop and execute marketing strategies for federal and defense audiences.
• Collaborate with sales and partners to enhance marketing initiatives.

Skills

B2G SaaS Marketing

Partner and Channel Marketing

Digital Marketing

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing

Tools

HubSpot

Salesforce

Google Analytics

Job description

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Job Title: Marketing Manager [Public Sector EMEA]

Level: Senior

Working Hours: Full Time (40h/Week)

Contract: Contractor

Location: Remote (EMEA)

You will report to our Head of Demand Generation and join the Marketing team. On TheOrg you can view the complete structure of our organisation, including information about every team member, hiring managers and the size of each department.

Rocket.Chat is looking for a strategic and results-driven Marketing Manager to own the marketing strategy for the region and lead digital, field, ABM, outbound, and channel/partner marketing initiatives focused on the public sector, specifically targeting federal and defence agencies in EMEA. This role is essential to driving awareness, demand, and growth through integrated marketing campaigns, events, and close collaboration with our sales team and key partners. The ideal candidate will have experience in public sector marketing, with a strong focus on partner/channel engagement and building go-to-market strategies tailored to the federal, critical infrastructure, and defense markets.

• 4+ years of experience in B2G (business-to-government) SaaS marketing, with a strong focus on the federal and defence sectors;
• Proven expertise in partner and channel marketing, including working with federal system integrators and technology alliances;
• Deep understanding of federal procurement processes, government compliance requirements, and the priorities of public sector customers;
• Proficiency in digital marketing platforms (e.g., HubSpot, Marketo, Apollo), CRM tools (e.g., Salesforce, ZOHO), and analytics software (e.g., Google Analytics);
• Proven portfolio of successful marketing initiatives and campaigns in the public sector;
• Strong project management skills, with the ability to lead multiple initiatives simultaneously;
• Excellent written and verbal communication skills, with a focus on crafting compelling, mission-aligned messaging;
• Bachelor’s degree in marketing, communications, business, or a related field.
• Experience in marketing secure communications or technology solutions to federal and defence agencies;
• Familiarity with government contracting vehicles;
• Established relationships within the federal contractor and partner ecosystem.
• Familiarity with topics such as European governments moving away from US cloud services, data sovereignty, interoperability and Skype for Business Server replacement.
• Passion: Genuine enthusiasm for what you do and how it contributes to our company's mission.
• Dream: Proactively seek out opportunities and challenges to achieve extraordinary results. If you're someone who takes initiative and is always striving to improve, you'll fit right in.
• Own: Take ownership of your work, set high standards for yourself, and be accountable for outcomes, demonstrating a strong sense of responsibility and commitment.
• Trust: Recognizing the importance of trust and support and actively working towards a collaborative and inclusive workplace.
• Share: Communicating openly and transparently ensures clarity and honesty in interactions.

What You'll Do ️

Digital Marketing:

• Work closely with the sales team to identify focus areas and support their outbound efforts;
• Create and execute an ABM strategy targeting accounts that fall within our Ideal Customer Profile;
• Develop and execute targeted digital marketing campaigns to drive lead generation and engagement within the federal and defence sectors;
• Manage and optimise digital marketing channels, including email, social media, paid advertising, and content marketing for the EMEA region;
• Analyze campaign performance using data-driven insights, focusing on KPIs such as ROI, lead conversions, and audience engagement.

Partner and Channel Marketing:

• Collaborate closely with Rocket.Chat’s key partners in the EMEA region, including federal system integrators, resellers, and technology alliances, to develop joint marketing strategies;
• Design and execute co-marketing campaigns and initiatives to support partner-driven opportunities and expand Rocket.Chat’s presence in the federal market;
• Serve as a liaison between Rocket.Chat and partners to ensure marketing efforts align with joint business goals.

Field Marketing:

• Plan and execute federal-focused events, including trade shows, conferences, webinars, and roadshows;
• Work with sales and partners to organize in-person and virtual engagements with government stakeholders, including briefings and demos;
• Create event strategies that maximize participation, engagement, and lead conversion, from pre-event promotion to post-event follow-up.

Manage Market Development Funds (MDF)

• Oversee the allocation and utilization of MDF to maximize investment efficiency and align with strategic marketing objectives;
• Track, measure, and report the ROI of fund investments to assess their impact and inform future decision-making;

Collaboration and Leadership:

• Partner with internal teams, including sales, product, and government affairs, to align marketing initiatives with broader business goals;
• Manage external vendors, including design agencies, event organizers, and PR firms, to execute high-impact campaigns and events;

Public Sector Initiatives:

• Develop marketing strategies tailored to the unique needs and challenges of federal and defense audiences, highlighting Rocket.Chat’s compliance with government security standards;
• Stay informed on public sector market trends, procurement cycles, and competitive dynamics to refine marketing initiatives;
• Collaborate with sales and product teams to align marketing campaigns with key account and opportunity objectives.
• Flexible Working Hours
• Fully Remote
• Unlimited Paid Time Off
• Holidays and Vacation Days
• Company Laptop and Headphone
• iTalki
• Courses and Books
• Stock Options
• Multicultural environment with colleagues in over 26 countries
• Vibrant Company Culture

Check out our handbook to dive into each of our awesome benefits! At Rocket.Chat, we have tailored base pay ranges according to work locations. This approach ensures that we can competitively and consistently compensate our employees across different geographic markets.

Note: While we define an initial seniority level and budget for each role, this can be adjusted during the hiring process. The selection process itself — including interviews and assessments — helps us better understand where the candidate fits within our career framework and which grade they should be positioned in.

About Rocket.Chat

Rocket.Chat is the world's largest open-source communications platform. Built for organizations needing more control over their communications, it enables collaboration between colleagues, partners, customers, communities, and even platforms without compromising data ownership, customizations, or integrations.

Tens of millions of users in over 150 countries and organizations such as Deutsche Bahn, the U.S. Navy and Credit Suisse trust Rocket.Chat every day to keep their communications completely private and secure. As Rocket.Chat we believe in reconnecting the world, one conversation at a time!

See yourself in that? So apply now! Check out our handbook for more information about our rocket.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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