Head of Marketing

iAM Learning; Chester; Remote; GBP 40,000 - 80,000; Full time

Job summary

An innovative EdTech company is seeking a strategic Head of Marketing to drive growth and elevate brand presence in the education sector. This hands-on role requires a deep understanding of the audience and the ability to convert insights into impactful marketing strategies. You will lead the planning and execution of marketing campaigns, manage the CRM, and collaborate with various stakeholders to ensure alignment with business goals. Join a dynamic team that values collaboration and creativity, and be part of a journey to redefine learning experiences.

Benefits

Flexible working hours

Remote work options

Professional development opportunities

Collaborative team environment

Qualifications

• Proven track record in EdTech marketing with a strategic mindset.
• Highly proficient in using HubSpot for CRM and automation.

Responsibilities

• Own and deliver the marketing strategy aligned with growth goals.
• Lead marketing projects and campaigns using Asana for efficiency.

Skills

EdTech Marketing

HubSpot CRM

Campaign Management

Stakeholder Management

Budget Management

Content Creation

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Asana

Job description

Head of Marketing

Purpose:This is a strategic but hands-on marketing leadership role focused on driving growth for iAM Compliant Limited in the education and learning sector. The Head of Marketing will lead the planning and delivery of a high-impact marketing strategy that resonates with businesses, schools and MATs, supports both new business acquisition and customer retention, and elevates the brand’s position in the EdTech space. Working closely with senior leadership, subject matter experts, and external partners, this role will own our CRM (HubSpot), content, campaigns, and website – turning insights into opportunity and creative into results. It’s a role for a commercially minded marketer who knows the education landscape and isn’t afraid to roll up their sleeves.

About the group.

iAM is the parent company of iAM Compliant and iAM Learning.

What is iAM Compliant? www.iamcompliant.com

iAM Compliant is a web-based (SaaS) scalable safety management tool, specifically designed to help you with everyday health and safety compliance, reporting, eLearning and more. You can create regular tasks, assign jobs, produce reports, and even prevent potential issues happening before they occur.

What is iAM Learning? www.iamlearningcontent.com

We make incredible animated eLearning that's engaging, memorable and is proven to drive behavioural change and get results. With stunning broadcast quality animation, engaging content all wrapped up in a user friendly UX, we offer the very best eLearning content in the world, and we make learning fun again! iAM Learning provides the training powerhouse for iAM Compliant.

POSITION IN ORGANISATION

Reporting Line: Tom Moore (Chief of Ops)

Business Direction / Strategic: Tom Gagen (Chief of Design)

Responsible For: Marketing Delivery

About iAM

iAM is a brand success story, but more on that later. At iAM Compliant, we don’t just help schools stay on top of risk and managing compliance, we make it simple, quick, and stress-free. Our award-winning platform is trusted by schools and MATs across the UK to manage risk, health & safety, estates, training and reporting (oh and about 13 other things too). And here's the thing, we’re a standout-brand with a strong pedigree in making innovative, one-of-a-kind software: our competitors can only dream of having a system, and a team, as good as ours. Add in the award winning iAM Learning content too and you've got the whole compliance cake!

We’re growing fast, building something special, and we’re looking for a Head of Marketing who’s ready to be part of that journey. We’re not like any other compliance brand – and that’s exactly the point. We’ve got a brilliant product, an expert team (including some fantastic SMEs), and the drive to lead the market.

The Role

Let’s cut to brass tacks. This is a hands-on role that suits someone who truly understands the audience and how to influence them, but also how to convert them into new business opportunity. It’s a fast-paced, strategic role for someone who knows EdTech and understands how to reach and engage with our prospects / customers, speaking their language whilst doing so. You'll work with the business leaders & SMEs at a critical time in our growth, leading everything from messaging and planning to content, campaigns and performance. If you want the change to have an impact, be involved in the strategic decision-making and the chance to grow and shape something meaningful, then this is it.

What You’ll Be Doing

·Working with the SME at the heart of marketing, you will own and deliver the marketing strategy, aligned to growth goals and customer needs.

·Take responsibility for our marketing messaging – be an authority on our products, what they do, their USP’s, our customers and how and why they buy!

·Support our Chief of Design on the development of our company brand and identity (ensuring its evolution through stakeholder engagement when needed)

·Lead key stakeholder relationships – internally and externally, with confidence, flexibility and clarity.

·Strategically support your team, identifying and facilitating activities, initiatives and opportunities that will help them be successful in future months.

·Take the role of Business Owner for our CRM – understand the business strategy and enable that through HubSpot. This will involve liaising with other key business stakeholders / users

·Manage our CRM (HubSpot) – introducing new workflows, ensuring contact data, automation, and GDPR compliance are spot-on.

·Run marketing projects and campaigns (that are fully costed and aligned to deliver MQL / SQL pipeline targets) – using Asana to collaborate, stay organised and efficient.

·Own the website – keeping it fresh, effective, and aligned with brand, SEO and lead gen goals

·Collaborate with external agencies – to get the best out of SEO, creative and digital partners.

·Plan and track the marketing budget – making every penny work hard and presenting a clear ROI where necessary

·Report on performance – with regular insights and recommendations for continuous improvement.

·Lead content planning and creation – supported by our SEO and Creative teams.

·Refine personas and messaging – ensuring everything we say truly speaks to schools (taking responsibility for the quality, fit and purpose of all marketing communications and assets)

·Fully understand PEST factors within our sector and other external influences that may affect how the team plan the communication and marketing of our products.

·Monitor the market, our competitors and wider marketing trends – and make sure we stay ahead of the game.

·Collaborating with the commercial leads across the business to ensure that at the heart of what we do, opportunity generation is key, tracking MQL’s to SQL status

What We’re Looking For

·No ego’s are allowed – this is about collaboration and joint effort to achieve our lead generation and revenue targets

·Prepared to own the plan, but also recognises when the plan needs to flex and that there’s always a need to be agile and pivot for the right idea

·Think critically and maturely to analyse sales insights, customer needs, and market trends, uncovering the deeper "why" behind them to create more impactful content.

·Develop persuasive and compelling messaging for our markets

·A proven track record in EdTech marketing

·Highly proficient in using HubSpot for CRM, reporting and automation

·Experience managing campaigns end-to-end, from planning to results

·A strategic thinker who can also roll up their sleeves and get stuck in

·Excellent communication and stakeholder management skills

·Budget and agency management experience

·A passion for education, innovation, and doing things differently

Why Work with Us?

We’re building the best platform and learning content in the market – and our customers love it!

We’re not your typical EdTech company – and we never want to be.

We’re growing fast – and you’ll grow with us.

We’re remote-first – flexible, collaborative, and built on trust.

We’ve got a cracking team – smart people who care, share, and get things done.

If you’re ready to lead marketing for a standout EdTech brand and make a real impact in the education space, we’d love to hear from you.