Head of Marketing

YourPrime; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Head of ABM Marketing to lead strategic efforts in targeting high-value enterprise clients. This role involves orchestrating personalized multi-channel campaigns and collaborating with Sales and Product teams to enhance market penetration across EMEA, especially within the financial services sector. The successful candidate will manage a dynamic international marketing team, ensuring that data-driven strategies drive engagement and revenue growth. If you are a strategic leader with a passion for B2B marketing and a knack for building successful campaigns, this is an exciting opportunity to make a significant impact.

Qualifications

• Extensive experience in B2B marketing focused on enterprise clients.
• Proven ability to execute targeted ABM campaigns that drive revenue.
• Experience managing international teams and cross-functional collaboration.

Responsibilities

• Design and implement scalable ABM frameworks for enterprise accounts.
• Collaborate with Sales to develop tailored account engagement plans.
• Plan and deliver high-touch ABM-aligned event strategies.

Skills

B2B Marketing

Account-Based Marketing

Campaign Management

Sales Collaboration

Data-Driven Decision Making

Leadership

Communication

Tools

Pipedrive

Job description

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YourPrime provided pay range

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Base pay range

Head of ABM Marketing – IDV/KYC SaaS (EMEA)

Location: Hybrid – London

About the Company

This fast-growing IDV/KYC SaaS company is a leader in its industry, providing cutting-edge solutions across EMEA, with a particular focus on African regions. With a strong reputation for innovation and agility, the company is scaling its operations to drive greater market penetration and deepen enterprise relationships.

The company focuses on marketing to high-value enterprise clients across multiple verticals, offering tailored solutions that meet diverse industry needs.

To support this growth, they are seeking a Head of ABM Marketing to lead strategic ABM efforts, orchestrate personalised multi-channel campaigns, and partner closely with Sales and Product teams to target and convert key accounts across EMEA — with a focus on Enterprise Financial Institutions.

Head of ABM Marketing – IDV/KYC SaaS (EMEA) – The Role

Reporting directly to the C-suite, the Head of ABM Marketing will play a critical role in shaping and executing an account-based marketing strategy aligned with enterprise growth objectives. This role requires a strategic and hands-on marketing leader with a proven track record of running successful ABM programmes at scale.

The successful candidate will manage a geographically dispersed team of four marketers and collaborate cross-functionally to ensure integrated, data-driven, and highly targeted marketing efforts that drive engagement, pipeline, and revenue from priority accounts.

International travel will be required to engage with team members, strategic partners, and clients across key markets.

Head of ABM Marketing – IDV/KYC SaaS (EMEA) - Key Responsibilities

• Design and implement a scalable ABM framework for the EMEA region, with a focus on high-value enterprise accounts and African markets.
• Develop and execute highly personalised, insight-driven campaigns into Enterprise Financial Institutions, aligning with complex buying cycles and regulatory expectations.
• Collaborate with Sales and Customer Success to identify target accounts, define personas, and develop tailored account engagement plans.
• Execute 1:1, 1:few, and 1:many ABM campaigns across multiple channels, including digital, content, email, events, and direct outreach.
• Lead, develop, and coordinate a high-performing international marketing team across key specialisms such as content, digital, and campaign execution.
• Foster a culture of creativity, collaboration, and accountability.
• Oversee the development of bespoke content and messaging for individual accounts or segments, leveraging insights from data, industry trends, and buying behaviours.
• Equip the Sales team with account-specific materials, battlecards, and campaign assets to support outreach and conversion.
• Leverage CRM (Pipedrive) and ABM technology platforms to track engagement, measure account penetration, and optimise campaigns.
• Own reporting on account engagement, pipeline influence, and marketing-sourced revenue.

Events & Experiences

• Plan and deliver high-touch, ABM-aligned event strategies (virtual and in-person) that drive deep engagement with strategic accounts.
• Represent the brand at key industry events and lead initiatives to strengthen thought leadership and account relationships.

Head of ABM Marketing – IDV/KYC SaaS (EMEA) – Requirements

• Extensive experience in B2B marketing, with a strong focus on Account-Based Marketing into Enterprise Financial Institutions.
• Proven ability to build and execute targeted ABM campaigns that deliver measurable pipeline and revenue growth.
• Deep understanding of enterprise sales cycles within financial services and the regulatory considerations affecting engagement.
• Experience managing international teams and collaborating cross-functionally with Sales, Product, and Customer Success.
• Proficiency with CRM systems (e.g. Pipedrive) and ABM tools to drive data-driven decisions and campaign automation.
• Excellent communication, leadership, and strategic thinking skills.
• Willingness to travel internationally as needed.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development and Banking

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