Head of Influencer & Partnerships, Creator Commerce

Zachary Daniels; Lancashire; On-site; GBP 39,000 - 65,000; Full time

Job summary

Zachary Daniels are partnered with a fast-growing British beauty brand in Manchester seeking a Head of Influencer & Partnerships to shape the function, build the team and set the strategy for influencer, creator and brand partnerships.

You will own the end-to-end creator ecosystem, manage a £1m annual budget, develop programs for TikTok Shop and creator commerce, and establish long-term relationships with talent, agencies and partners.

Qualifications

• Significant senior-level experience leading influencer, creator and partnership programmes for a consumer brand.
• Proven experience owning strategy and substantial budgets.
• Track record developing and negotiating brand-to-brand commercial partnerships.
• Established network of creators, talent, agents and agencies built personally.
• Demonstrable experience with TikTok Shop and creator commerce, including operational and commercial aspects.
• Strong knowledge of YouTube, podcasts and long-form creator partnerships, including buying, pricing and measurement.
• Ability to turn strategy into clear, effective briefs.

Responsibilities

• Own the overarching influencer and partnerships strategy, bringing together creators, affiliates, ambassadors, gifting and brand partnerships.
• Establish the operating framework for each channel, defining its role, objectives, economics and measures of success.
• Own and strategically allocate the £1m annual budget, ensuring investment is commercially justified and aligned to business priorities.
• Build the team, processes and external network required to scale the function.
• Own the end-to-end creator strategy, from identifying and negotiating with talent through to briefing, delivery, usage rights and performance analysis.
• Build genuine, long-term relationships with creators, talent, agents and agencies.
• Own the TikTok Shop affiliate and creator programme end-to-end, at significant scale.
• Identify and develop commercially valuable brand-to-brand partnerships.
• Evaluate potential partners based on audience, brand fit, commercial opportunity and value exchange.

Skills

Influencer marketing

Creator partnerships

Budget ownership

Strategy development

Tools

TikTok Shop

Creator platforms

Job description

Zachary Daniels are partnered with a fast-growing British beauty brand in Manchester seeking a Head of Influencer & Partnerships to shape the function, build the team and set the strategy for influencer, creator and brand partnerships.

You will own the end-to-end creator ecosystem, manage a £1m annual budget, develop programs for TikTok Shop and creator commerce, and establish long-term relationships with talent, agencies and partners.