Head Of Influencer

Zachary Daniels; Coalville; On-site; GBP 59,000 - 72,000; Full time

Job summary

Zachary Daniels, in partnership with a fast-growing British beauty brand, seeks a Head of Influencer & Partnerships in Manchester. You will own the influencer and creator strategy, build the function, and shape the team, processes and measurement to take it to the next level.

You will manage a £1m annual budget, establish operating frameworks for TikTok Shop, YouTube and other channels, and develop brand partnerships and talent networks with clear commercial impact.

Qualifications

• Senior-level experience leading influencer, creator and partnership programmes for a consumer brand.
• Proven ability to own strategy and budgets at scale.
• Track record negotiating brand-to-brand commercial partnerships.

Responsibilities

• Own the overarching influencer and partnerships strategy across creators, affiliates, ambassadors and brand partnerships.
• Establish operating framework for each channel with defined objectives and success metrics.
• Own and allocate the £1m annual budget with commercial justification.
• Build team, processes and external network to scale the function.
• Manage end-to-end creator strategy from talent discovery to briefing and analysis.
• Foster long-term relationships with creators, talent, agents and agencies.
• Oversee TikTok Shop affiliate and creator programme at scale.
• Identify and develop high-value brand-to-brand partnerships.
• Evaluate partners based on audience, brand fit and commercial value.

Skills

Influencer strategy leadership

Strategy development

Budget management

Creator relations

Negotiation

Job description

Head Of Influencer - Fast-growing cosmetics brand

Salary - Upto £65k

Location - Manchester

Zachary Daniels are partnered with a fast-growing British beauty brand with a strong reputation for combining professional-quality products with accessible, trend-led beauty.

The Role:

As Head of Influencer & Partnerships, you'll decide where the investment goes, what success looks like and how each part of the ecosystem works together. You'll have the autonomy to build the function, shape the team beneath you and establish the partnerships, processes and measurement needed to take it to the next level.

Key Responsibilities:

• Own the overarching influencer and partnerships strategy, bringing together creators, affiliates, ambassadors, gifting and brand partnerships under one clear vision.
• Establish the operating framework for each channel, defining its role, objectives, economics and measures of success.
• Own and strategically allocate the £1m annual budget, ensuring investment is commercially justified and aligned to business priorities.
• Build the team, processes and external network required to scale the function.
• Own the end-to-end creator strategy, from identifying and negotiating with talent through to briefing, delivery, usage rights and performance analysis.
• Build genuine, long-term relationships with creators, talent, agents and agencies.
• Own the TikTok Shop affiliate and creator programme end-to-end, at significant scale.
• Identify and develop commercially valuable brand-to-brand partnerships.
• Evaluate potential partners based on audience, brand fit, commercial opportunity and value exchange.

About You:

• Significant senior-level experience leading influencer, creator and partnership programmes for a consumer brand.
• Proven experience owning strategy and substantial budgets.
• A track record of developing and negotiating brand-to-brand commercial partnerships.
• An established network of creators, talent, agents and agencies that you have built yourself.
• Demonstrable experience with TikTok Shop and creator commerce, including the operational and commercial side.
• Strong knowledge of YouTube, podcast and long-form creator partnerships, including how they are bought, priced and measured.
• A strong creative instinct and the ability to turn strategy into clear, effective briefs.

Why Apply:

• Join a fast-growing British beauty brand with a strong reputation in lashes, brows and eye beauty.
• Work within a social-first beauty environment where influencer, creator and community marketing are central to growth.
• Opportunity to build and evolve the influencer and partnerships function, rather than simply managing an established programme.
• Work across exciting channels including TikTok Shop, Instagram, YouTube, podcasts and long-form creator content.
• Develop high-profile beauty, creator and brand-to-brand partnerships with significant creative and commercial impact.